RE MAX Daelim Kete Puka Whakatairanga by Sang Ryu

RE MAX Daelim Kete Puka Whakatairanga by Sang Ryu is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Tā me ngā Pāpāho Whakaputa Competition Category.

ParahiTā· 2024

RE MAX Daelim Kete Puka Whakatairanga

by Sang Ryu

Client: RE/MAX Daelim

A' Design Award Parahi Winner in Tā Category

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Verified Award Winner

Verify Award Status for #155961

View at A' Design Award Press Release Award Badge

Colors

The Design

About RE MAX Daelim Kete Puka Whakatairanga

I hoahoatia te kete puka whakatairanga mō RE MAX Daelim, he kaiwhiwhi raihana hou o te raihana rawa whenua ā-ao, Real Estate Maximums (RE MAX), i Kōrea ki te Tonga. Ka uru mai ngā putanga reo rua i te reo Kōrea me te reo Ingarihi me tētahi kōpaki kōnae hei whakatairanga i ngā mahi hoko a ngā kaihoko rawa whenua ki ngā kiritaki pea. I whakaohokia mai i te mahi tahi me ngā kaihoko rawa whenua, i whakahaere te kaihanga hoahoa i ngā whakawhitiwhiti ā-waitohu mō ngā hua waihanga kia mākete i ō rātou ratonga me ō rātou mahi tutuki. Kei roto i te puka whakatairanga he ihirangi whakamōhio, ā, ka whakauru te kōpaki kōnae i ngā tuhinga hoko hei whakamāmā i te kōrerorero kiritaki.

The Recognition

About the A' Design Award Parahi

Ko RE MAX Daelim Kete Puka Whakatairanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko RE MAX Daelim Kete Puka Whakatairanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a RE MAX Daelim Kete Puka Whakatairanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Dimensions & Packaging: 210 x 297 mm
Tags: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Production Technology: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Design Challenge: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Research: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspiration: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Project Duration: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Operation Flow: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.