Sanat Hoahoatanga Tuakiri Ataata by Tamer El-Menyawi

Sanat Hoahoatanga Tuakiri Ataata by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2024

Sanat Hoahoatanga Tuakiri Ataata

by Tamer El-Menyawi

Client: Tamer El-Menyawi

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

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Colors

The Design

About Sanat Hoahoatanga Tuakiri Ataata

Ko Sanat he tuakiri ataata i hoahoatia mō tētahi kamupene hoahoa rūma me te whakapaipai. Ko te hoahoatanga i ahu mai i te ariā whakaiti me te waihanga porahatanga. Ko ngā rārangi ngāwari e hanga ana i te reta S i runga i te āhua hōu. Ko te ōwehenga koura hei arataki i ngā ōwehenga o ēnei rārangi. Kotahi tonu te tae e whakamahia ana i roto i ētahi ranu maha puta noa i te tuakiri. Ko te āhua kua whakaitihia te whāinga kia whakaputa mārama, tika hoki i te karere a te kamupene. E whakaata ana te tuakiri i te tirohanga me te huarahi hoahoa a te kamupene. I oti te kaupapa i roto i te rua wiki pea i te marama o Pēpuere 2020.

The Recognition

About the A' Design Award Rino

Ko Sanat Hoahoatanga Tuakiri Ataata te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Sanat Hoahoatanga Tuakiri Ataata he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Sanat Hoahoatanga Tuakiri Ataata mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.