Freeway Loud Whakakori Hua Ahu-3 nā Mateus Morgan

Ko te hoahoa Freeway Loud Whakakori Hua Ahu-3 nā Mateus Morgan he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Kiriata, Ataata me te Whakaihiihi.

HiriwaKiriata· 2024

Freeway Loud Whakakori Hua Ahu-3

nā Mateus Morgan

Kiritaki: Morgan Studio

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Kiriata

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #156123

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Freeway Loud Whakakori Hua Ahu-3

He whakakori hua ahu-toru a Freeway Loud i hangaia mō tētahi waitohu hū. Ka whakaatu te whakakori i tētahi hū i roto i ngā taiao ahumahi, e kitea ana ngā mīhini e whakaora ana i te hua. I whakatauiratia te hū mā ngā tikanga mata mārō i roto i a 3ds Max, mā te whakamahi i ngā whakaahua hei tohutoro. I hangaia ngā papanga mai i ngā whakaahua hiako me ngā paraihe matihiko, ā, i whakaputaina ngā whakaaturanga mā Vray ki te rahi 1920 mā 1080 pika. I hangaia te whakakori mō te whakamahi tuihono, ko te whāinga kia kukume i te aro mā ngā whakaahua anake, kāore he kupu whakamārama.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Freeway Loud Whakakori Hua Ahu-3 te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Freeway Loud Whakakori Hua Ahu-3 he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Freeway Loud Whakakori Hua Ahu-3 he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Inenga & Pēketanga: 1920X1080
Tūtohu: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Hangarau Whakanao: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Wero Hoahoa: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Rangahau: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Whakaaweawe: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Roanga o te Kaupapa: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Rerenga Mahi: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Ngā Mema o te Rōpū: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca