Sheletsee Cushion Mahi Tuatahi: Kōpaki Huapae by Sheletsee

Sheletsee Cushion Mahi Tuatahi: Kōpaki Huapae by Sheletsee is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2024

Sheletsee Cushion Mahi Tuatahi: Kōpaki Huapae

by Sheletsee

Client: Sheletsee

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #156382

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheletsee Cushion Mahi Tuatahi: Kōpaki Huapae

Kōrero Pukapuka: Ko Sheletsee Cushion he hoahoahanga kōpaki i hangaia mō tētahi raupapa huapae pēke urunga. Ka whakatairanga te hoahoahanga i te kiko māeneene me te kanapa māhaki o te hiraka satini. Ko ngā rārangi rere e toru kei runga i te uhi pikitia kanapa e whakamaharatia ai te hiraka e rererere ana, e kī ana hoki mō tētahi whakaotinga hiraka ki runga i te kiri. Ka hangaia te uhi runga mā te anōra alumini, ā, ka whakaputaina te tūāpapa mā te whakauru rewa me te pupuhi onepū kia puta ai he kiko rerekē. Ko te āhua mata rōpere e ōrite ana ki te ringa, ka whakatuwhera hoki ki te 120 tohu kia mama ai te pupuri. Ko te pouaka o waho e whakamahi ana i tētahi tikanga tuitui kākahu tuku iho.

The Recognition

About the A' Design Award Parahi

Ko Sheletsee Cushion Mahi Tuatahi: Kōpaki Huapae te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Sheletsee Cushion Mahi Tuatahi: Kōpaki Huapae he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Sheletsee Cushion Mahi Tuatahi: Kōpaki Huapae i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This cushion series is developed for eastern women. Its packaging, inspired by exquisite silk satin with flowing luster, aims to suggest that the products enable a silky smooth finish for the skin and convey Eastern poetic aesthetics. Three fluid undulating lines in the glossy top cover resemble fluttering silk satin, representing the makeup effect of the products. The rounded shape bring to mind the image of a luminous moon reflected in rippling water, showing the gentle beauty of women.
Dimensions & Packaging: product dimensions, 93.6 mm x 77 mm x 23.9 mm
Tags: packaging for the cushion series, eastern aesthetics, the luster of silk satin, line design
Production Technology: To fully replicate the luster of silk satin, the top cover adopts aluminum anodizing technology, representing the skin-brightening effect of the products. The surface of the base utilizes the injection molding and sandblasting process, to create a stark contrast with the glossy top cover, enriching the overall simple design with varied textures. The outer box employs traditional fabric applique technique and a poem that explains the product features, to further highlight Eastern aesthetics.
Design Challenge: The challenge lies in how to convey intangible eastern aesthetics in a tangible form to customers. Silk satin, a symbol in eastern culture known for its smooth and delicate texture, inspired the design team to create a lustrous shell. This, combined with simple wavy lines, leads to an effect reminiscent of flowing silk, which not only offers users a pleasurable visual experience, but also symbolizes that the products enable a silky smooth finish for the skin.
Research: Nowadays, cosmetic packaging is expected to evolve beyond mere practicality, focusing more on design that is both functional and aesthetically pleasing. In this trend, eastern aesthetics, capable of endowing products with visual allure, have become a new choice for designers. The packaging incorporates silk satin, an eastern element full of unique charm, which hopes that users can experience a close encounter with eastern aesthetics during its use.
Inspiration: The design team drew inspiration from smooth silk satin, taking the delicate texture and gentle lustre as the design core. Thanks to the unique shape and high-quality materials, the packaging features tactile and visual effect like silk satin, conveying the low-key yet luxurious eastern aesthetics. This also suggests that the products enable a silky smooth finish for the skin.
Project Duration: The packaging was designed in July, 2023 in Shanghai, and will be launched in March, 2024 in China.
Operation Flow: Unlike the square or circular designs of most cushion products on the market, this product series, based on ergonomics, adopts a flat oval cocoon shape with the moderate width to better fit the hand of eastern women for easy holding and makeup applying. The packaging can be unfolded to 120 degrees, which enables users to hold the products in a natural, relaxed manner. The undulating lines in the glossy top cover ensure that each touch feels like an intimate encounter with eastern aesthetics.
Team Members: CHUN XUE Creative Design
Xiang Tian
Jinbo Xiong
Youpeng Sun
Weiqiang Zhu