Hucks Serif Hoahoa Momotuhi me te Tauira by Paul Robb

Hucks Serif Hoahoa Momotuhi me te Tauira by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2024

Hucks Serif Hoahoa Momotuhi me te Tauira

by Paul Robb

Client: S6 Foundry

A' Design Award Hiriwa Winner in Whakairoiro Category

105,750
Verified Award Winner
Verify Award Status for #157296

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hucks Serif Hoahoa Momotuhi me te Tauira

Ko Hucks Serif he whānau momotuhi serif ōnaianei, e whakaatu ana i te whakakotahitanga momoho o ngā awakeri nui tuwhera me ngā āhua kapo ātaahua, porotaka hoki, ā, ka puta mai he huinga tohu tuhi e hā ana i te ātaahua takuahi ōnaianei me te ahurei. Ko te rereketanga ā-whakaaro i waenga i ngā piko mātotoru me ngā piko māngoingoi e tuku ana i a Hucks Serif i tētahi āhua tōkeke, ātaahua hoki. Ko te hoahoa o Hucks Serif he mahi tūturu, he whakapau kaha ki te whakauru i ngā āhua reta me tētahi ahurei tūturu e whakanui ana i te momotuhi ki tētahi kāhua motuhake.

The Recognition

About the A' Design Award Hiriwa

Ko Hucks Serif Hoahoa Momotuhi me te Tauira te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Hucks Serif Hoahoa Momotuhi me te Tauira he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Hucks Serif Hoahoa Momotuhi me te Tauira he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hucks Serif is a contemporary serif-type family, presenting a seamless integration of large open counters and gracefully curved and rounded forms, resulting in a glyph set that breathes a modern and elegant typographic aesthetic. The deliberate contrast between thick and thin strokes bestows Hucks Serif a harmonious and stylish appearance. Hucks Serif’s design is meticulously crafted, a dedication to infusing letterforms with an inherent elegance that elevates the font to a distinctive style.
Dimensions & Packaging: The specimen dimensions are 210 x 290mm
Tags: Type design, Type specimen
Production Technology: Glyphs was used to create the Font family. The Type specimen book was printed as a limited run in offset digital, five color, outer box debossed.
Design Challenge: The major challenge was creating a through-weight font family that was versatile and adaptable, transcending the boundaries of traditional and digital applications and creating a contemporary visual language.
Research: Our research began with the studying of classical forms that could be expanded and adapted into new forms and shapes, with a highly contemporay feel.
Inspiration: This Font family’s inspiration was to create a sophisticated design system that follows classical serif fonts in a contemporary visual language to create a lasting and memorable impression through thoughtful typographic elegance and style.
Project Duration: The font family was started in July 2023 and commercialized in November 2023
Operation Flow: The font family was launched as a retail font worldwide and used by international design firms.
Patents: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023