Arts Fund Tuakiri Ataata by Zeyu Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2024

Arts Fund Tuakiri Ataata

by Zeyu Wu

Client: Yilin Wang

A' Design Award Hiriwa Winner in Whakairoiro Category

93,335
Verified Award Winner
Verify Award Status for #157359

View at A' Design Award Press Release Award Badge

Colors

The Design

About Arts Fund Tuakiri Ataata

He pūnaha tuakiri ataata a Arts Fund i hangaia mō tētahi hōtaka whakangungu pūkenga hoahoa kiripuaki. Ka whakakotahi te hoahoa i ngā reta CUZ me ngā tohu tuku iho o te whakaari waiata Hainamana. Ka whakanohoia ngā āhuatanga Hainamana ki te taha o ngā reta Rātini hei whakaatu i te whakawhitinga ahurea i waenga i te Rāwhiti me te Uru. E whai ana te anga whānui i te kāhua ā-ao o Huiterangi, kātahi ka wāwāhia e ngā āhua reta CUZ, ka puta he āhua e whai take ana, e whai wairua hou-muri hoki. Ka whakamahia te pūnaha ki ngā pānui whakaari, ngā pepa pānui, ngā pōwhiri me ngā haki. Ko te whāinga ko te tiri i te ahurea whakaari waiata Hainamana ki te hunga rangatahi.

The Recognition

About the A' Design Award Hiriwa

Ko Arts Fund Tuakiri Ataata te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Arts Fund Tuakiri Ataata he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Arts Fund Tuakiri Ataata he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Dimensions & Packaging: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Tags: regional culture，Tangible cultural heritage，Graphic design
Production Technology: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Design Challenge: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Research: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Inspiration: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Project Duration: The project started in Hangzhou in February 2023 and will end in October 2023.
Operation Flow: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Team Members: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu