Dragon Year Gift Te Kaupapa Matua: Te Whakapaketanga Tī by Tao Ran is a highly esteemed winner of the very prestigious 2024 A' Design Award Rino in Hoahoa Takai Competition Category.
RinoTakai· 2024
Dragon Year Gift Te Kaupapa Matua: Te Whakapaketanga Tī
by Tao Ran
Client: Shenzhen Yixin Visual Brand Consultant Co., Ltd
A' Design Award Rino Winner in Takai Category
Verified Award Winner
Verify Award Status for #157666The Design
About Dragon Year Gift Te Kaupapa Matua: Te Whakapaketanga Tī
Ko te Kōrero Pukapuka: Ko te Koha Tau Tarakona he hoahoa whakapaketanga mō te tī Pu'er, i hangaia hei koha mō te Hakari Puna o Haina. Ka whakamahia e te hoahoa te tarakona, he kararehe waimarie i roto i ngā pūrākau tawhito o Haina, me te rohe maunga o Yunnan, te wāhi i ahu mai ai te tī Pu'er. Ka honoa he tarakona i tāia ā-ringa mā te tuhi whakairo me te peita waituhi ki tētahi tohu tarakona ngāwari i hangaia mā te rorohiko hoahoa whakaahua. Ko te whakapaketanga o waho, he āhua whakaiti, e whakatairite ana ki te momo peita mārohirohi o te whakapaketanga o roto. Ko te pepa miro ringa nō ngā hapori ā-iwi o te rohe kua tā-mata (screen printed), nā reira ka ahurei tēnā mea, tēnā mea.
The Recognition
About the A' Design Award Rino
Ko Dragon Year Gift Te Kaupapa Matua: Te Whakapaketanga Tī te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Dragon Year Gift Te Kaupapa Matua: Te Whakapaketanga Tī he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Dragon Year Gift Te Kaupapa Matua: Te Whakapaketanga Tī mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
- Dimensions & Packaging
- 200mm x 200mm x 4mm
- Tags
- Packing，Tea packaging，Pu'er tea packaging，Dragon Year
- Production Technology
- The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
- Design Challenge
- In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
- Research
- In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
- Inspiration
- The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
- Project Duration
- The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
- Operation Flow
- As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
- Patents
- Copyright
Name: Tao Ran
Year: 2023
Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd
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