Koura Whakairoiro · 2024
Sabbioni Branding Whakatairanga Waitohu
by Paul Robb
- A' Design Award Koura 2024 in Whakairoiro
- CLIENT: Grafiche Sabbioni
- Estimated Number of Design Views: 314,410
- Verification code A355BCB35D · Verify this award
Colors
About Sabbioni Branding Whakatairanga Waitohu
I hiahia a Grafiche Sabbioni i tētahi tūnga waitohu hou hei whakanui i te 60 tau o te kamupene. I mahi tahi a Salt&Pepper me te kamupene ki te waihanga i ngā reo ataata hou-ao hei whakatairanga i tēnei tūāpapa nui, me te whakaatu i ngā āheinga o te waitohu i te toitūtanga me ngā tikanga tā tuku iho. I waihanga a Salt&Pepper i tētahi pūnaha waitohu hihiri, pakari, pai hoki, me te hanga i tētahi rārangi 100 ōrau toitū, mā te whakamahi i ngā ine wai-pūtake me te iti rawa o te para pepa hei whakatairanga i ngā uara matua o te kamupene.
About the A' Design Award Koura
Ko Sabbioni Branding Whakatairanga Waitohu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Sabbioni Branding Whakatairanga Waitohu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Sabbioni Branding Whakatairanga Waitohu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Press Kit
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
