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Bake Sans Momo Reta, Pukapuka Tauira Momo Reta by Paul Robb

Bake Sans Momo Reta, Pukapuka Tauira Momo Reta by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.


ParahiWhakairoiro· 2024

Bake Sans Momo Reta, Pukapuka Tauira Momo Reta

by Paul Robb

Client: S6 Foundry

A' Design Award Parahi Winner in Whakairoiro Category

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The Design

About Bake Sans Momo Reta, Pukapuka Tauira Momo Reta

He momo reta "sans serif" āhua ahupūngao a Bake Sans, i hangaia mō ngā kaupapa waitohu me te whakawhitiwhiti kōrero. Ka whakaputa ngā āhua reta i te International Style me te mārama o te hoahoa momo reta a Switzerland, whakakotahingia ki ngā āhua me ngā piko ā-whakamātau. I hangaia te whānau reta mā te rangapūmahi hoahoa momo reta, ā, e tuku ana i tētahi āhua ātaahua rite tonu puta noa i ngā whakamahinga rerekē. Ko tētahi pukapuka tauira hoa haere e whakaatu ana i te momo reta. Ko te rahi o te tauira he 210 mīrimita ki te 290 mīrimita, ā, i tāia i roto i tētahi putanga iti i ngā tae e whā mā te tā offset mamati.

The Recognition

About the A' Design Award Parahi

Ko Bake Sans Momo Reta, Pukapuka Tauira Momo Reta te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Bake Sans Momo Reta, Pukapuka Tauira Momo Reta he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Bake Sans Momo Reta, Pukapuka Tauira Momo Reta i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Bake Sans is a contemporary typeface that exudes style and personality. Inspired by the impartiality of Swiss-type design, this font is a meticulous fusion of contemporary shapes and curves. Crafted with modern and distinctive shapes, curves, and idiosyncrasies, this font offers the perfect visual consistency for branding and communication projects through the experiment forms.
Dimensions & Packaging
The specimen dimensions are 210 x 290 mm
Tags
Type design, Typeface, Specimen
Production Technology
Glyphs was used to create the Font family. The Type specimen book was printed as a limited run in offset digital, 4 colors.
Design Challenge
The major challenge was to create a modern San serif based on the traditional forming and adapt them to create a new visual language.
Research
Our research began with the origins of the International Style and Swiss type design, creating forms that could be expanded and adapted into new forms.
Inspiration
Inspiration was from the International Style, and the minimalism and clarity of Swiss-type design inspired the letterforms. Foremost was the concept of a geometric sans serif typeface but with an experimental feel.
Project Duration
The project was started in June 2023 and finished in September 2023
Operation Flow
The typeface is available commerically
Patents
Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
Team Members
Paul Henry Robb
Moira Bartoloni
Image Credits
Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023

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