751 International Design Festival Whakakitenga by Di Lu

751 International Design Festival Whakakitenga by Di Lu is a highly esteemed winner of the very prestigious 2024 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2024

751 International Design Festival Whakakitenga

by Di Lu

Client: Di Lu

A' Design Award Rino Winner in Whakairoiro Category

11,520

Verified Award Winner

Verify Award Status for #158361

View at A' Design Award Press Release Award Badge

Colors

The Design

About 751 International Design Festival Whakakitenga

Ka whakakotahi te tuakiri o te Wiki Hoahoa ā-Ao o Beijing 751 i te taonga tuku iho me te auahatanga, mā te whakamahi i te āhuahanga me te kāri tae whāioio hei whakapā ki ngā huinga mātāwaka. Ahakoa ngā here wā me te kanorautanga ātaahua, ka whakaaturia e te kaupapa ngā kōrero ahurea mā ngā karanga taunekeneke me te whakakotahitanga hoahoa matihiko-ā-tinana. Ka hanga tēnei huarahi i tētahi tuakiri ātaahua ki te karu e whakaata ana i te kaupapa o te hui, e whakaatu ana i te kaha o te hoahoa ki te hono i ngā wā o mua me ngā wā kei te heke mai.

The Recognition

About the A' Design Award Rino

Ko 751 International Design Festival Whakakitenga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko 751 International Design Festival Whakakitenga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a 751 International Design Festival Whakakitenga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Beijing 751 International Design Festival's identity uses gravity as a metaphor for heritage, blending blue, grey, and pink to symbolize continuity. Geometric shapes and color gradients emphasize themes of return and innovation, making it visually compelling and symbolically rich. This design uniquely combines aesthetic appeal with cultural insight, creating a memorable and meaningful identity.
Dimensions & Packaging: The size may vary because there are different types of products.
Tags: Design Festival, Poster, Visual Design, Digital Design, Beijing, Visual System
Production Technology: The 2023 Beijing 751 International Design Week showcased a unique interactive circular invitation that dynamically unveils event specifics upon rotation, promoting hands-on interaction. This tactile feature, crafted using precision die-cutting techniques and durable materials, reinforces the festival's integration of simplicity, functionality, and user-oriented design principles. It serves as a prime example of our methodology, aimed at crafting accessible and compelling design encounters that align with the festival's ethos of innovation.
Design Challenge: The primary challenge during the Beijing 751 International Design Week revolved around crafting a visual identity that resonated with both the general public and professional designers. Striking a delicate balance between broad appeal and professional depth necessitated a nuanced approach to aesthetics and thematic representation. We faced the pressure of tight deadlines, requiring rapid yet thoughtful design refinements. Internally, we carefully weighed historical and social contexts to ensure our designs paid homage to cultural heritage while maintaining contemporary relevance. Externally, we negotiated production capabilities and leveraged technological advancements to actualize our vision within the practical constraints of available resources. Overcoming these hurdles entailed a collaborative, iterative process that demanded considerable time and creative energy.
Research: For the 2023 Beijing 751 International Design Week, our research was methodologically diverse and aimed at seamlessly integrating design with cultural heritage. Our objective was to delve into the role of design as a bridge between the past and the present. Employing a combination of historical analysis and contemporary design trends, we conducted archival research, case studies, and design prototyping. Tools such as Adobe Illustrator and Photoshop were instrumental in visualizing our findings. Collaborating with designers, cultural experts, and the community provided us with a comprehensive perspective. The results underscored a strong inclination towards designs that articulate cultural narratives, leading us to adopt a theme inspired by gravity. These insights significantly influenced the festival's approach, highlighting the pivotal role of design in the preservation of societal heritage and urging businesses to recognize the historical significance of design.
Inspiration: The theme for the Beijing 751 International Design Festival, inspired by gravity, symbolizes the pull of heritage and the push towards innovation. Research in color theory and geometric symbolism shaped a visual identity that bridges design's past and future. This concept aims to engage and reflect on the enduring impact of culture on design evolution, encapsulating the cyclical nature of innovation within a timeless narrative.
Project Duration: The project was exhibited in Beijing from September 27, 2023, to October 6, 2023.