World Vision Organization Overview Mahinga Tuatahi: Te Hoahoa Pukapuka by Yunsik Son is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Tā me ngā Pāpāho Whakaputa Competition Category.
ParahiTā· 2024
World Vision Organization Overview Mahinga Tuatahi: Te Hoahoa Pukapuka
by Yunsik Son
Client: World Vision
A' Design Award Parahi Winner in Tā Category
Verified Award Winner
Verify Award Status for #158580The Design
About World Vision Organization Overview Mahinga Tuatahi: Te Hoahoa Pukapuka
Kupu Pukapuka: Ko World Vision Organization Overview he pukapuka e whakaatu ana i te whitu tekau tau o te hitori me nga kaupapa a tetahi whakahaere awhina o te ao. Ko te ariā hoahoa ko te Whakapono, te Kotahitanga, te Whakauru, te Oranga me te Moemoea, e whakarapopototia ana hei BUILD. I runga i te uhi, ka pupuri te taatai reta i enei reta hei tohu whakaahua marama, kua whakamahia ki te hiko wera parauri. Ko te kiriata maramarama i ta ki te mata hiriata me nga wharangi kua puta i waenga i nga upoko e whakaatu ana i nga mata o nga tamariki. Ko te rahi o te pukapuka he 210 ki te 210 mirimita, he uhi matte-coated, a kei roto ko nga wharangi 112.
The Recognition
About the A' Design Award Parahi
Ko World Vision Organization Overview Mahinga Tuatahi: Te Hoahoa Pukapuka te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko World Vision Organization Overview Mahinga Tuatahi: Te Hoahoa Pukapuka he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a World Vision Organization Overview Mahinga Tuatahi: Te Hoahoa Pukapuka i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The inspiration was drawn from the word "happiness" accumulated over 70 years. The concept is "Belief + Unity + Integration + Life + Dream = B.U.I.L.D," and it utilizes typography on the cover, stacking letters to create an intuitive graphic element. When you open the book, the transparent film and perforated design between each chapter, shaped in a specific form, shine a light on the faces of children, adding a playful element.
- Dimensions & Packaging
- Width 210mm x Height 210mm x Depth 13mm, 112 pages, matte-coated cover, orange hot foil stamping.
- Tags
- World Vision, Art Book, Illustration, Editorial design, Graphic Design, Typography
- Production Technology
- The case is designed with black hardboard, and hot foil stamping on the visible part of the cover effectively represents the 'BUILD' stacking concept. In the introduction section of the booklet, an orange silk-screen printed transparent film is overlaid, intending to create a stacking effect of alphabets when the pages are overlapped.
- Design Challenge
- The primary goal is to consolidate various departments into a cohesive whole while maintaining a design that feels unified yet non-monotonous. Additionally, since it's an art book, the challenge was to incorporate the 'BUILD' concept seamlessly into the design. Typography and visual elements were utilized to provide a direction for achieving this objective.
- Research
- As a person from South Korea, this project was meaningful to be part of World Vision, which originated from the ruins of the Korean War. Our challenge was to seamlessly integrate manuscripts from various project teams into a cohesive project and narrate the story of World Vision's 70-year history. We designed layouts with meticulous attention to detail, incorporating the 'BUILD' conceptual ideas, and infused meaning into the project concept with visually engaging elements.
- Inspiration
- World Vision, born in the ruins of the Korean War, has compiled its diverse projects into a single book. The goal is to reflect on the history of the past 70 years and provide basic information in an easily understandable way, even for those unfamiliar with World Vision. Each project aims to serve as a medium for experiencing a design that is both simple and interesting, avoiding monotony while enhancing awareness.
- Project Duration
- This project commenced in August 2021 in Seoul, South Korea, and concluded in February 2022. The content produced during this period has been distributed to customers since March 2022.
- Operation Flow
- The target audience is corporate and institutional PR managers. The goal is to engage their interest in World Vision's activities that have been a part of our lives for the past 70 years, focusing on assistance to children and their local communities. The material includes a booklet and a summary leaflet, with the leaflet having undergone three additional printings to continuously introduce it to a wider audience. This book serves as a valuable opportunity to establish the footprint and history of World Vision in the past seventy years.
- Team Members
- Creative Director : Sun-nam Kim
Creative Director : Yun-sik Son
Designer : Bommina Choi
Designer : Hye-ryun Jung
Planning : Su-jin Bang
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