T'aom Te Pupuritanga Wai Hua Rākau by Binggrae Design Team

T'aom Te Pupuritanga Wai Hua Rākau by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2024

T'aom Te Pupuritanga Wai Hua Rākau

by Binggrae Design Team

Client: Binggrae

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About T'aom Te Pupuritanga Wai Hua Rākau

Ko T'aom he hoahoatanga pūkoro i hangaia mō tētahi waitohu wai hua rākau matao, i hangaia anake mai i ngā rauemi taiao. Ka whakamahia e te waitohu ā-pakihi ngā tohu whakahuatanga hei whakanui tae, ā, ka puta ngā whakaahua o ngā hua rākau hou ki runga i ngā hua katoa hei tuku āhua kotahi ki te rārangi hua. Kua whakamahia te hoahoatanga pūkoro kia whakaitia ai te para. Kua whakakapi tētahi puihi paene i te taupoki konumohe, ā, ka wehe māmā te tapanga taiao ina pā atu ki te wai, e āwhina ana i ngā kaihoko ki te hangarua. Ko te rārangi T'aom e whakauru ana i ngā pounamu wai, ngā pouaka wai, me ngā pae hukapapa reka-hua rākau.

The Recognition

About the A' Design Award Parahi

Ko T'aom Te Pupuritanga Wai Hua Rākau te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko T'aom Te Pupuritanga Wai Hua Rākau he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a T'aom Te Pupuritanga Wai Hua Rākau i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae