Starka Wildside Te Hoahoa Pātara me ngā Tūtohi by Asta Kauspedaite

Starka Wildside Te Hoahoa Pātara me ngā Tūtohi by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2024 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2024

Starka Wildside Te Hoahoa Pātara me ngā Tūtohi

by Asta Kauspedaite

Client: MV Group

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Starka Wildside Te Hoahoa Pātara me ngā Tūtohi

Ko te whānau Starka, e tū ana i runga i te tikanga taketake hōhonu, kei a ia tētahi mema hou - ko Starka Wildside, he māia taiohi. I whakatiputipuhia i ngā wā katoa, kua whakanuitia ngā āhuatanga reka e te reka mutunga ohorere o ngā parakiore ngahere. I roto i te rohe o ngā inu tūturu, ko te hoahoa o te takai mō tēnei hua e whai ana ki te kawe i tētahi hau hou ki ngā tirohanga anō hoki. Ko te kiripūmanawa tākeke, kua noho hei tohu mō te whānau Starka, i huri ki tētahi āhua taiohi motuhake i tēnei wā.

The Recognition

About the A' Design Award Hiriwa

Ko Starka Wildside Te Hoahoa Pātara me ngā Tūtohi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Starka Wildside Te Hoahoa Pātara me ngā Tūtohi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Starka Wildside Te Hoahoa Pātara me ngā Tūtohi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The "Starka" family, which is based on deep-rooted tradition, has a new member. The youthfully daring "Starka Widside". Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags: Lithuanian, Starka, wild, stork, ethnographic, design, MV GROUP, Stumbras, Studija Creata
Production Technology: Glass bottle. Flexo printing.
Design Challenge: The stork character, which has become a symbol of the Starka family, required a special youthful appearance this time. Traditionally fashioned in the style of old etchings. Only this time, he is a youthful, wild traveller. His wind-blown hair and the details of his outfit make it clear that he knows his way around the modern world.
Research: Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. Bolder color combinations are used to reveal the taste qualities. The foil elements glimmer with a rarer copper shade.
Inspiration: Everyone has something wild, unique and special hidden deep inside. Dare to discover your secret character. Face your wild side.
Project Duration: Stumbro Starka Wildside was updated in 2023.
Operation Flow: With its unexpected form, "Starka Wildside" is inviting you to experience more, in a bolder, more real way.
Image Credits: Edgaras Marozas (http://www.krop.com/edgarasmarozas/)