Xilin Gol Cheese Mahi Tuatahi: Te Whakapaketanga Tiihi by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Xilin Gol Cheese Mahi Tuatahi: Te Whakapaketanga Tiihi by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin is a highly esteemed winner of the very prestigious 2024 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2024

Xilin Gol Cheese Mahi Tuatahi: Te Whakapaketanga Tiihi

by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Client: Xilin Gol League Brand Building Promotion Centre

A' Design Award Rino Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Xilin Gol Cheese Mahi Tuatahi: Te Whakapaketanga Tiihi

Tuhinga Pukapuka: Ko Xilin Gol Cheese he hoahoatanga whakapaketanga mō tētahi hua tiihi nō te Toropuku Tarutaru o Xilin Gol. Ka huaki, ka kati hoki te pouaka tapawhā i runga me raro. Ko te anga o waho he mea hanga ki te pepa me te kirihou, he tauira kōkohu i te āhua o te whare kāhui yurt. Ko ngā pepa mārama kei mua me muri kua tāia ki ngā whakaahua o ngā mema o te whānau tiihi. Ko ngā tauira me ngā tuhinga kei ētahi taha e rua he mea tā-mīhini raihanapatuhi. Ko te pouaka o roto he pepa pōuriuri kua whakaahuatia ki ngā āhuatanga o te toropuku tarutaru. Ka honoa e te hoahoatanga te ahurea Mongolia ki te toi whakaahua o ēnei rā.

The Recognition

About the A' Design Award Rino

Ko Xilin Gol Cheese Mahi Tuatahi: Te Whakapaketanga Tiihi te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Xilin Gol Cheese Mahi Tuatahi: Te Whakapaketanga Tiihi he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Xilin Gol Cheese Mahi Tuatahi: Te Whakapaketanga Tiihi mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
Dimensions & Packaging: Upper box W122.62 x D122.62 x H104mm
Lower box W177.71 x D177.71 x H118.7mm
Tags: Cheese, Food, Packaging Design, Branding, Products
Production Technology: Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
Design Challenge: How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
Research: Interpersonal Design Theory, Anthropomorphic Design
Inspiration: Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
Project Duration: The project was completed in Hangzhou, China, on October 10, 2023.
Operation Flow: The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
Team Members: Chenghua Li
Linjian Chen
Deli Dong
Xinyi Yin
Image Credits: Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023.
Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023.
Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023.
Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023.
Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.