Heti Waitohu me te Takai by Cansu Dagbagli Ferreira

Heti Waitohu me te Takai by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2024

Heti Waitohu me te Takai

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Parahi Winner in Takai Category

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Colors

The Design

About Heti Waitohu me te Takai

Ko Heti, i tapaihia mai i te kupu Dakota mō te Kāinga, e tuku ana i ngā inu e whakaaraara ana i te ia o te kāinga me ōna reka whakaranu māori, e whakanui ana i ngā tipu taketake o Amerika ki te Raki. He waitohu pānga hapori tēnei e tuku ana i tētahi wāhanga o te moni whiwhi ki te tautoko i ngā hapori iwi. Ko 'Mātauranga Māmā' te ariā waitohu, e whakaatu ana i ngā whakaahua me ngā reka o te āhua taketake, me te takai i whakahāhātia e te hangarite āhuahanga o te toi Dakota, e kawe ana i te taurite me te tōkeke. E whakakotahi ana te hoahoa i te papatā tae kotahi me ngā tohu tae whakamiramira, e whakaatu ana i te hōhonu o te toi taketake i roto i te horopaki hou.

The Recognition

About the A' Design Award Parahi

Ko Heti Waitohu me te Takai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Heti Waitohu me te Takai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Heti Waitohu me te Takai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery