Joyful Garden Tour Hoahoa Waitohu Hui nā Ye Zhang

Ko te hoahoa Joyful Garden Tour Hoahoa Waitohu Hui nā Ye Zhang he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2024

Joyful Garden Tour Hoahoa Waitohu Hui

nā Ye Zhang

Kiritaki: Beijing Jiaotong University

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

16,572

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #159119

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Joyful Garden Tour Hoahoa Waitohu Hui

Ko te Haerenga Kāri Koa he hoahoa waitohu hui i hangaia mō tētahi hui kāri Tau Hou Hainamana i whakahaeretia i te Whare Rangatira Raumati me te Whare Rangatira Raumati Tawhito i Beijing. I rangahaua nga whare rongonui o nga kāri e rua, ā, i whakamāmātia kia hua ai he tohu whakaahua mārama. Ka whakakotahihia nga tohu nei ki te tauira tarakona o te tohu aroraki Hainamana o te tau 2024. Ko nga tae kikorangi me te māwhero e whakaatu ana i te oranga hou i ahu mai i tētahi hītori roa. Ka tāia nga pānui, pukapuka iti me nga kāri ki runga i te pepa peara, me te whakairo me te hiraka hiriwa. Ka whakamahia e te tohu whakamana te mahi karāhe hiriwa tuku iho a nga Hainamana.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Joyful Garden Tour Hoahoa Waitohu Hui te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Joyful Garden Tour Hoahoa Waitohu Hui he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Joyful Garden Tour Hoahoa Waitohu Hui i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
Inenga & Pēketanga: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
Tūtohu: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
Hangarau Whakanao: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
Wero Hoahoa: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
Rangahau: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
Whakaaweawe: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
Roanga o te Kaupapa: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
Rerenga Mahi: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
Pātene: This work is all original images not copyrighted.
Ngā Mema o te Rōpū: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
Whakamana Whakaahua: This work is all original images not copyrighted.