Green Field Watchmen Te Tāwhiri Raihi by Peng Guozhi

Green Field Watchmen Te Tāwhiri Raihi by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2024

Green Field Watchmen Te Tāwhiri Raihi

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

Verify Award Status for #159138

View at A' Design Award Press Release Award Badge

Colors

The Design

About Green Field Watchmen Te Tāwhiri Raihi

Ko te hoahoa tāwhiri mō tēnei raupapa raihi taiao e whai pakiaka ana hoki i ngā māramatanga rautaki hōhonu. I te tere haere o te whanaketanga ohaoha o Haina, ka whakaarotau ngā kaihoko i Haina i te haumaru me te reka i te wā e hoko ana i te raihi. I te kitenga e aro nui ana ngā waitohu raihi taiao ki te haumaru anake, kāore i te mōhio ki te uara nui ake o te reka, ka tapaina e te rōpū te waitohu ko Green Field Watchmen. E whakanui ana te rōpū i te tono hoko e mea ana he reka ake te raihi taiao, e whakaatahia ana i te hanganga o tēnei raupapa.

The Recognition

About the A' Design Award Hiriwa

Ko Green Field Watchmen Te Tāwhiri Raihi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Green Field Watchmen Te Tāwhiri Raihi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Green Field Watchmen Te Tāwhiri Raihi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Dimensions & Packaging: Width 245mm xDepth 90mm x Height 340mm
Tags: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Production Technology: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Design Challenge: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Research: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Inspiration: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Project Duration: October 2023,launched in Hangzhou, China.
Operation Flow: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Team Members: Peng GuoZhi