Ave Natur Mahi Tuatahi: Te Whakakete Kirihou Inu nā Misteli Creative Agency

Ko te hoahoa Ave Natur Mahi Tuatahi: Te Whakakete Kirihou Inu nā Misteli Creative Agency he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2024

Ave Natur Mahi Tuatahi: Te Whakakete Kirihou Inu

nā Misteli Creative Agency

Kiritaki: Misteli Creative Agency

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Ngā Tae

Te Hoahoa

Mō Ave Natur Mahi Tuatahi: Te Whakakete Kirihou Inu

Tuhinga Pukapuka: Ko Ave Natur he hoahoatanga kirihou mō ētahi momo huarahi rite-miraka i ahu mai i te ōti. Kei roto i te huinga he inu ōti mō te whāwhāi, te tunu kai me te whakamahi kaipoihi, he inu ōti reka tiakarete me ngā miromiro whakaranu. Ko ngā poraka tae nunui me ngā tauira Kōkanata e whakaatu ana i te takenga mai o te waitohu i Whenua Uinana, ā, ka āwhina hoki i ngā kaihoko ki te wehewehe i tēnā momo, i tēnā momo. Ko ngā pouaka he mea hanga tuatahi mai i te pepa-papa mai i ngā ngahere kua whakamanahia, ā, ka taea te hangaruatia. Kei te whakamahia ngā tāupoko i ahu mai i te huawhenua, arā i te huka-kaho. Ka whakamahia te tā tohu whakaahua-hiko (flexographic printing). Ko ngā rahinga pūkoro he kotahi rita me te 250 mirimita.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Ave Natur Mahi Tuatahi: Te Whakakete Kirihou Inu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Ave Natur Mahi Tuatahi: Te Whakakete Kirihou Inu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Ave Natur Mahi Tuatahi: Te Whakakete Kirihou Inu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Inenga & Pēketanga: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Tūtohu: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Hangarau Whakanao: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Wero Hoahoa: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Rangahau: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Whakaaweawe: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Roanga o te Kaupapa: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Rerenga Mahi: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Ngā Mema o te Rōpū: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Whakamana Whakaahua: Misteli Creative Agency