Randle Wai Hōterēte by Bo Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2024

Randle Wai Hōterēte

by Bo Yang

Client: Beijing Bofly Design Co.,ltd.

A' Design Award Rino Winner in Takai Category

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Verified Award Winner

Verify Award Status for #159337

View at A' Design Award Press Release Award Badge

Colors

The Design

About Randle Wai Hōterēte

Ko te auaha hoahoa pakeke e tohu ana i ngā tāngata e whakangahau ana ki te waiata mā ngā pākoro taringa. Ko te hua ka kawe i te āhua o te āhuatanga taiohi, te hauora, me te harikoa. E hāngai ana ki te whakaaro hokohoko o ngā rōpū taiohi. Ka taea e te wai hōterēte te whakatatau i te waikawa me te waipara o te tinana, ka tutuki ai ngā whāinga hauora. Ko te hoahoa tauira ka whakakapi i ngā tinana porotītiti me ngā upoko o ngā kiriata, e whakaatu ana i te taurite. Ko te mahi auaha Ingarihi mō te Soda, me te pū A e tautoko ana i ngā pū tokotoru kē atu, e rite ana ki te mahi whakatatau, he mea whakamīharo, ā, ka whakaatu ataata i te ariā o te taurite waikawa-waipara.

The Recognition

About the A' Design Award Rino

Ko Randle Wai Hōterēte te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Randle Wai Hōterēte he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Randle Wai Hōterēte mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for SODA, with the letter
Dimensions & Packaging: 65mm*65mm*120mm
Tags: Soda water packaging design,Can packaging design
Production Technology: Conventional aluminum beverage can
Design Challenge: How to effectively use visuals to express product positioning and characteristics, indeed, I've brainstormed many drafts.
Inspiration: A good packaging should stimulate the imagination of consumers. I hope this packaging can evoke memories of a happy moment for the consumer, such as when I enjoy my favorite drink while listening to music, I feel happy. The creativity stems from this.
Project Duration: The project started in November 2023 in Beijing and finished in February 2024 in Beijing.
Operation Flow: Firstly, the vibrant colors of the packaging immediately catch people's attention. Secondly, creative and storytelling visuals evoke the wonderful experience of drinking this soda. Therefore, this packaging can engage potential buyers both visually and imaginatively.
Team Members: Bo Yang