See The Unseen Whakaaturanga Toi Rumaki Memeha by Inception Cultural and Creative Co,. Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award Hiriwa in Hoahoa Toi me te Whakaaturanga Toi Competition Category.
HiriwaToi· 2024
See The Unseen Whakaaturanga Toi Rumaki Memeha
by Inception Cultural and Creative Co,. Ltd
Client: GuangZhou TaiKooHui
A' Design Award Hiriwa Winner in Toi Category
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- Verified Award Winner
- Verify Award Status for #159483
The Design
About See The Unseen Whakaaturanga Toi Rumaki Memeha
I te wā e tata mai ana te Tau Hou Marama, ā, ko te nuinga e hiahia ana ki ngā hoahoa tarakona e kitea ana, ka whai te rōpū ki te hanga wheako tarakona pūmau hei whakarei i te pohewa me te mahara o ngā manuhiri mō te tarakona huna. Mā te mahi tahi me Penique Productions mō te whakanui Tau Hou Hainamana a Taikoo Hui Mōra, i whakakotahitia ngā tikanga toi me ngā pūrere kia ngaro ai te tarakona mā te whakamahi kiri whero hangarua hei hanga pouaka karaihe, ā, e tuku ana tēnei wāhi kua whakaauahatia i tētahi āhua o te noho ngaro e whakarei ana i te rumaki o te manuhiri ki te ariā o te tarakona, e whai ana kia kawea atu ngā manaakitanga o te tau hou ki a rātou i roto i te wāhi kua whakahouhouatia o te mōra.
The Recognition
About the A' Design Award Hiriwa
Ko See The Unseen Whakaaturanga Toi Rumaki Memeha te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko See The Unseen Whakaaturanga Toi Rumaki Memeha he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko See The Unseen Whakaaturanga Toi Rumaki Memeha he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- All around the world, Chinese communities are creating visible dragons, but the uniqueness of 'See the Unseen' lies in concealing the dragon. It is presented on the L3 floor of the mall in transparent glass boxes. Crafted in collaboration with artists using semi-transparent recyclable materials, these red boxes not only capture the imagination but also prompt viewers to contemplate the unseen wonders of the world. Additionally, the red inflatable space is to be seen as the main visual that brings blessings for this dragon new year.
- Dimensions & Packaging
- L3 GlassBox （33m x 34m)
Inflatable Plastic Color Film. plastic: low density polythene (LDPE) - Tags
- Dragon, Glass box, sustainable, ephemeral art, inflatable art, spatial art design, sculpture, balloon, contemporary art
- Production Technology
- - glass box (inflatable plastic color film)
- Inspiration
- "See the Unseen" portrays the dragon as an originally invisible entity. Reflecting this mysterious concept, the exhibition area features dragons presented within semi-transparent glass boxes made from recyclable plastic materials, creating an elusive sensation. Constructed by the collaborative artist team Penique Productions using red recyclable coloured film, these glass boxes allow viewers to immerse themselves in the presence of the dragon. Enhanced with lighting either during the night or day, this design not only alters the space in terms of texture, light, atmosphere, and drama but also deepens the contemplation and perception of the dragon as a mystical creature.
- Project Duration
- Jan 26th - Feb 25th in TaiKooHui GuangZhou, China
- Patents
- INCEPTION Cultural & Creative Co Ltd.,
- Team Members
- GuangZhou TaiKoo Hui (Swire Property)
Penique Productions & INCEPTION Cultural & Creative Co Ltd.,
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