Pepsi X Spotify Te Kohinga Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2024
Pepsi X Spotify Te Kohinga Inu
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award Parahi Winner in Takai Category
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- Verified Award Winner
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The Design
About Pepsi X Spotify Te Kohinga Inu
He hoahoanga kēneta inu tuku iti a Pepsi x Spotify i hangaia mō ngā kaiwhakarongo o Ihipa. Ko te toi e whakakotahi ana i ngā tuakiri ataata o Pepsi me Spotify kia rite tahi te whakaaturanga. Ka whakaranua te kikorangi māia o Pepsi ki te kākāriki kanapa e tohatohangia ana e Spotify me te ao rap o Ihipa. Ka whakamahia te papamuri ngā tauira "glitch" me ngā papa pepa kua kotia, kua tuhia ā-ringa ngā kupu waiata ki runga. Ka taea e te tangata te whakarongo ki tētahi waiata a Pepsi i hangaia mō tētahi kaupapa "cashback" mā te kai i tētahi waeine QR kua taia ki runga i te kēneta. I hangaia hoki tētahi peke rauemi mō ngā kaiwhakaawe hei hoa mō te kēneta.
The Recognition
About the A' Design Award Parahi
Ko Pepsi X Spotify Te Kohinga Inu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Pepsi X Spotify Te Kohinga Inu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Pepsi X Spotify Te Kohinga Inu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
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