7Up Destinations Venezuela Ko te Whakapaketanga Inu by PepsiCo Design and Innovation

7Up Destinations Venezuela Ko te Whakapaketanga Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2024

7Up Destinations Venezuela Ko te Whakapaketanga Inu

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Parahi Winner in Takai Category

20,758

Verified Award Winner

Verify Award Status for #159595

View at A' Design Award Press Release Award Badge

Colors

The Design

About 7Up Destinations Venezuela Ko te Whakapaketanga Inu

He raupapa kēne inu rongonui-iti a 7Up Destinations Venezuela i hangaia mō te mākete o Amerika-ki-te-Tonga, ā, e hokona ana i Venezuela. Ko ngā kēne e whā e tohu ana i ngā wāhi ātaahua, rongonui hoki o te whenua: Adicora, Los Roques, El Yaque me Canaima. Ka whakaatu ia hoahoa i ngā tipu me ngā kararehe taketake o Venezuela. Ko mua o ia kēne e pupuri ana i te kākāriki 7Up tuku iho, kia māmā ai te mōhiotia o te waitohu. Ko muri o ia kēne e whakamahi ana i te puru-kōwatawata o te ao mahana hei papamuri mō ngā whakairoiro whakaawe-haerenga. Ko te whāinga kia hangaia he hononga kare-ā-roto ki ngā kaihoko.

The Recognition

About the A' Design Award Parahi

Ko 7Up Destinations Venezuela Ko te Whakapaketanga Inu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko 7Up Destinations Venezuela Ko te Whakapaketanga Inu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a 7Up Destinations Venezuela Ko te Whakapaketanga Inu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inspiration: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Read the Press Release