Peke ki te ihirangi
Lays Dungeons And Dragons Te Tāpiripiri Kai nā PepsiCo Design and Innovation

Ko te hoahoa Lays Dungeons And Dragons Te Tāpiripiri Kai nā PepsiCo Design and Innovation he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.


HiriwaTakai· 2024

Lays Dungeons And Dragons Te Tāpiripiri Kai

nā PepsiCo Design and Innovation

Kiritaki: PepsiCo

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Ngā Tae

Te Hoahoa

Mō Lays Dungeons And Dragons Te Tāpiripiri Kai

He hoahoa tāpiripiri kai a Lays Dungeons and Dragons i waihangatia mō tētahi rārangi maramara rīwai. I tukuna te tāpiripiri hei hononga ki te kiriata o te tau 2023 a Dungeons and Dragons, Honor Among Thieves, ā, i haere tahi mai me tētahi kete kaiwhakaaweawe. E ahu mai ana te hoahoa i te ao pakimaero o te kiriata. Ko te āhua matua o te whakahau ko The Potato, he kiripuaki e puta ana i te kiriata, ā, he rīwai tūturu hoki. Mā te kaupapa nei e hono ai te pakiwaitara ki ngā rīwai e whakatupuria ana i runga i ngā pāmu neke atu i te 100 kei Amerika me Kānata e tuku ana i ngā maramara.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Lays Dungeons And Dragons Te Tāpiripiri Kai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Lays Dungeons And Dragons Te Tāpiripiri Kai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Lays Dungeons And Dragons Te Tāpiripiri Kai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
Whakaaweawe
The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Kaitautoko

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E Tika Ana Kia Whakanuia Ngā Hoahoa Pai

Ko te A' Design Award he tohu ā-ao, he tohu whakawā mō te hoahoa pai. Whakaurua ki te A' Design Award kia whiwhi ai koe i te āheinga ki te mana tohu, te rongonui, te mana me te whakatairanga mō āu mahi. Tukuna tō mahi ki te A' Design Award kia whakataetae mō te tohu hirahira o te A' Design Prize.

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