Hiriwa Takai · 2024
Pepsi Big Football Event LTO Te Pūhera Inu
by PepsiCo Design and Innovation
- A' Design Award Hiriwa 2024 in Takai
- CLIENT: PepsiCo
- Estimated Number of Design Views: 118,111
- Verification code 41F3011DA2 · Verify this award
Colors
About Pepsi Big Football Event LTO Te Pūhera Inu
Ko Pepsi Big Football Event LTO he hoahoa pūhera inu mō te wā poto anake, i hangaia mō tētahi whakataetae whutupōro nui i tū ki Qatar i te tau 2022. Kei runga i te pūhera ngā whakaahua o ngā kaitautoko whutupōro pono nō ngā iwi rerekē, e hopu ana i te harikoa nui e rangona ana i te wā o te tākaro. I whakamahia ngā tātari peita ki ngā whakaahua hei whakamaumahara ki te tikanga peita kanohi a ngā kaitautoko, ā, hei whakarato hoki i te āhua toi. Ko ngā ataata matua me ngā nekehanga e hāngai ana ka whakaroa i taua reo whakairoiro kotahi. Ko te whāinga kia honoa te waitohu ki ngā kaitautoko whutupōro o te rohe i te wā o taua kaupapa.
About the A' Design Award Hiriwa
Ko Pepsi Big Football Event LTO Te Pūhera Inu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Pepsi Big Football Event LTO Te Pūhera Inu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Pepsi Big Football Event LTO Te Pūhera Inu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Press Kit
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
