Lunar Dinosaur Fantasy World Whakatairanga Ake by Zhiwen Tang

Lunar Dinosaur Fantasy World Whakatairanga Ake by Zhiwen Tang is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2024

Lunar Dinosaur Fantasy World Whakatairanga Ake

by Zhiwen Tang

Client: Zhiwen (Esther) Tang

A' Design Award Parahi Winner in Whakairoiro Category

7,473

Verified Award Winner

Verify Award Status for #159698

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lunar Dinosaur Fantasy World Whakatairanga Ake

Ko te Ao Moemoea o ngā Tainihā i te Marama e whakakotahi ana i te toi me te pūtaiao i roto i ngā whakaahua e noho ana ngā tainihā ki te marama. E pakiaka ana i te rangahau taipitopito mō te ahupūngao tawhito me te tātai arorangi, ka whakaatu i tētahi ao e whakakotahi ana i te mōhio me te moemoea. I hoahoa kia whakaara i te hiahia mōhio i roto i ngā hinengaro rangatahi, e whakakotahi ana tēnei kaupapa i ngā ihirangi mātauranga me te kōrerotanga auaha, me te whakaatu i tētahi pakiwaitara ataata whakaihiihi e tūhura ana i te tawhito me te tuarangi. E tū ana hei tauira kaha o te mahi hoahoa ki te whakanui i te mātauranga.

The Recognition

About the A' Design Award Parahi

Ko Lunar Dinosaur Fantasy World Whakatairanga Ake te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Lunar Dinosaur Fantasy World Whakatairanga Ake he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Lunar Dinosaur Fantasy World Whakatairanga Ake i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This work is particularly valuable to me because it questioned the concept that knowledge restricts imagination and displayed the possibility of creativity. Esther Tang's objective was to motivate individuals to maintain an open mind, be inventive and original, and value and believe in science.
Dimensions & Packaging: Multiple Dimensions
8.50" x 13.00" & 10.00" x 20.00"
Tags: Illustration, Visual Design, Children's Book, Children's Illustration
Production Technology: Digital Painting, Photoshop
Design Challenge: Lunar Dinosaur Fantasy World navigated a maze of creative and practical challenges. Internally, it balanced historical accuracy with imaginative storytelling and aimed to engage children by weaving in social themes relevant to science education. Externally, it contended with copyright laws, technological limitations, and the need for meticulous research within a tight budget. Leveraging advancements in digital art tools became a pivotal strategy, enabling the team to produce vibrant, educational content. Overcoming these hurdles required a collaborative, multidisciplinary approach, blending science, law, education, and digital creativity. This journey underscored the project's commitment to innovation, demonstrating how challenges can spark inventive solutions that enrich educational media.
Research: Lunar Dinosaur Fantasy World serves as a pioneering exploration into the confluence of creativity, education, and science, aiming to ignite the imaginations of young minds through the fantastical concept of dinosaurs living on the moon. At its core, the research employs a qualitative and exploratory approach, seeking to understand and expand the creative and scientific horizons of children. The objective is clear: to foster a sense of wonder and curiosity about the universe and its ancient inhabitants, while subtly introducing the children to scientific principles. Through a combination of literature review and creative workshops, the project delves into existing knowledge of dinosaurs and space, using interviews with children and educators to gather insights and employing sketching and storyboarding as tools to bring imaginative concepts to life.

Participants, including children of varying ages and educators, play a crucial role in shaping the project's direction, providing valuable feedback that informs the creation of engaging and educational illustrations. These illustrations not only captivate the children's interest but also encourage them to question and explore the world around them, demonstrating the project's success in achieving its goals.

The results and insights gained from this endeavor highlight the transformative power of integrating educational content with creative storytelling, proving that learning can be both fun and impactful. In the broader context, the project underscores the potential for innovative educational tools in the business sector, advocates for the integration of creativity in science education within society, and inspires designers to pursue imaginative approaches in educational content delivery. Ultimately, the dinosaur series project exemplifies how imaginative storytelling and educational initiatives can work hand in hand to inspire future generations, encouraging them to explore, question, and understand the world in new and exciting ways.
Inspiration: These project is inspired by a question my younger brother asked Esther, "Are there any people on the moon?". Knowing the answer, of course, she choose not to tell him the plain fact but to draw two diptychs of dinosaurs living on the moon. Esther wants to use these images to boost kids' imagination and creativity about the universe and dinosaurs before being taught with knowledge.
Project Duration: This project was started in December 2021 in New York City and finished in May 2022 in New York City. It was exhibited in Beijing, China, 2023, for Yi Jie Illustration Exhibition, and won many awards such as Communication Arts 63rd and China Illustration Biennale, 2022.
Operation Flow: The combination of imaginative storytelling with interactive technology captivates audience, encouraging them to explore and learn. It performs better by leveraging the natural human tendency for exploration and discovery, thus fostering a love for science and creativity. They could explore their imagination through the visual experince of the illustration series.
Image Credits: All credits to Zhiwen (Esther) Tang