Equia Keto Line Tuakiri Pakeke by Joumana Maalouf

Equia Keto Line Tuakiri Pakeke by Joumana Maalouf is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2024

Equia Keto Line Tuakiri Pakeke

by Joumana Maalouf

Client: Colorcode Creative Agency

A' Design Award Parahi Winner in Takai Category

16,473

Verified Award Winner

Verify Award Status for #159746

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Equia Keto Line Tuakiri Pakeke

E whakanui ana te rārangi Equia Keto i te tikanga tawhito me te āhua hou i roto i ngā pakeke raketahi kua whakapaipai ki ngā puāwai āmana me ngā tauira māeneene, me ngā taipitopito spot UV mō te pā rangatira. Ka hono ngā tuhi tawhito ki ngā hoahoa ō nāianei, e tuku ana i ngā kākāriki whenua, ngā kikorangi whakamārie, me te koura mātuatua hei whakaputa i te rongo hihiri mai i te taiao. Ko ngā pūkoro taea te kōpani anō me ngā kōhao haea me te papamuri kore kanapa e tukua ana ngā pānga tā motuhake pērā i te spot UV, e whakarite ana i te whakaaturanga teitei. I hangaia mai i ngā rawa PET me PE Ataata, e whakakotahi ana ēnei pēke i ngā mutunga kore kanapa me te kanapa hei tiaki i ngā hua kia noho tino pai tonu.

The Recognition

About the A' Design Award Parahi

Ko Equia Keto Line Tuakiri Pakeke te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Equia Keto Line Tuakiri Pakeke he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Equia Keto Line Tuakiri Pakeke i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Introducing a fresh identity for the eQuia Keto line, blending traditional elements with a modern abstract pattern to establish a deeper connection with our audience. Our design seamlessly fuses sketching and abstract styles, incorporating a healthy and natural color palette inspired by almond flowers in a contemporary manner. The inclusion of spot UV adds extra value. The goal is to be user-friendly and stand out in the market.
Dimensions & Packaging: ZIPPER READY BAGS PRINTED Material: PET Transparent 12 mic/ PE Transparent 90 mic Matt and shiny, without vacuum and nitrogen flushing properties
Tags: brand, packaging, packaging design, Flour package, Artificial sweetener package, creative design.
Production Technology: The key elements include a pouch bag design, creating an easy-to-use open zipper bag for closure, tier notches for added functionality, a special printing effect on a matte background, and the incorporation of spot UV detailing.
Design Challenge: The project faced two challenges. The initial challenge entailed integrating three languages in alignment with the brand's specifications while preserving a modern appearance. The second challenge was to craft a design that is simple, elegant, and high-end, all while accommodating ample information.
Research: The keto design project combines traditional and innovative elements to develop a distinctive product line in the keto market. By conducting thorough market analysis and competitor research, the project identifies opportunities for differentiation. Consumer research guides the design process to align with customer expectations, with a strong emphasis on innovation using modern technologies. The project also explores global markets to tailor the keto line for diverse audiences. The collaborative design process involves prototyping and testing, aiming to create a unique and successful product line that meets current market demands and anticipates future trends.
Inspiration: The packaging design seamlessly integrates tradition and modernity, combining vintage sketches with contemporary patterns for Almond Flour, Coconut Flour, Stevia and Erythritol Sweetener. It captures their timeless essence, appealing to both classic and modern sensibilities. Inspired by nature, the design incorporates earthy greens for stability, calming blues for tranquility, and golden sunlight shades for warmth. This palette creates a visually pleasing and sensory experience, connecting consumers with the beauty and balance of the outdoors, fostering a sense of harmony and well-being in their daily lives.
Project Duration: The project started on July 15, 2021, and ended on November 5, 2021, in Lebanon.
Operation Flow: The design of Keto product revolves around enhancing user experience through simplicity and functionality. The focus is on ease of use, tiered notching, and a seamless zipper bag opening mechanism.
Patents: Copyrights belong to Colorcode S.A.R.L #1961998, 2024
Team Members: Mrs. Joumana Maalouf: CEO, Brand Consultant & Creative Director
Mr. Balsam Abou Chara: Art director
Mrs. Mariam Tout: Videography and Animation
Image Credits: Image credits for Shutterstock,
But the illustration is transformed by Colorcode team to be more artistic and customized.