Every Treasure Tells A Story Kaupapa Whakaahua Whakamōhio Hokohoko nā Zhou Haiwen, Che Shilong and Guo Cheng

Ko te hoahoa Every Treasure Tells A Story Kaupapa Whakaahua Whakamōhio Hokohoko nā Zhou Haiwen, Che Shilong and Guo Cheng he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2024

Every Treasure Tells A Story Kaupapa Whakaahua Whakamōhio Hokohoko

nā Zhou Haiwen, Che Shilong and Guo Cheng

Kiritaki: China Global Television Network Co., Ltd. Beijing, CN

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

10,609

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #159827

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Every Treasure Tells A Story Kaupapa Whakaahua Whakamōhio Hokohoko

Ko Ia Taonga He Kōrero Tōna e whakaatu ana i tētahi kaupapa whakaahua whakamōhio hokohoko mō tētahi kiriata pakiwaitara poto e whakaatu ana i te kotahi rau taonga o te motu o Haina. Ka whakaritea ia taonga ki tētahi whetū, ā, ko nga huihuinga whetū e tohu ana i te whānuitanga o te wā me te wāhi. Ka tuhia hoki ia taonga ki tētahi pouaka kōrerorero. Ko ētahi pouaka he porotaka, ko ētahi he tapawhā, ā, kei tēnā, kei tēnā tona āhuatanga ake. Ko nga pukapuka te kaupapa whakaahua matua, e whakaatu ana ki nga tohutoro o nga papa kōhatu kō o Haina, nga pukapuka herea miro, nga pukapuka kiri hipi, me nga pukapuka uhi pakeke. Ko tēnei huarahi whakaahua e āwhina ana i nga kaimātakitaki mai i nga ahurea rerekē ki te mārama ki nga kōrero.

Te Whakamihi

Mō te A' Design Award Rino

Ko Every Treasure Tells A Story Kaupapa Whakaahua Whakamōhio Hokohoko te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Every Treasure Tells A Story Kaupapa Whakaahua Whakamōhio Hokohoko he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Every Treasure Tells A Story Kaupapa Whakaahua Whakamōhio Hokohoko mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
Inenga & Pēketanga: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Tūtohu: Culture, China, Heritage, Creativity
Hangarau Whakanao: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Wero Hoahoa: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Rangahau: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Whakaaweawe: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Roanga o te Kaupapa: The project started in 2022 and is still in circulation worldwide.
Rerenga Mahi: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Ngā Mema o te Rōpū: Zhou Haiwen, Che Shilong, Guo Cheng
Whakamana Whakaahua: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng