China In The Classics Mahi Matua: Hoahoa Whakaahua Whakatairanga nā Zhou Haiwen, Che Shilong and Guo Cheng

Ko te hoahoa China In The Classics Mahi Matua: Hoahoa Whakaahua Whakatairanga nā Zhou Haiwen, Che Shilong and Guo Cheng he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2024

China In The Classics Mahi Matua: Hoahoa Whakaahua Whakatairanga

nā Zhou Haiwen, Che Shilong and Guo Cheng

Kiritaki: China Global Television Network Co., Ltd.

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #159836

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō China In The Classics Mahi Matua: Hoahoa Whakaahua Whakatairanga

Kuputuhi Pukapuka: Ko Haina i roto i ngā Tuhinga Tawhito he hoahoa whakaahua whakatairanga i hangaia mō tētahi hōtaka pouaka whakaata e pā ana ki ngā tuhinga tawhito o Haina. Ko ngā pukapuka te kaupapa matua o te hoahoa. Ka whakamahia hei tohutoro ngā pukapuka tawhito o te Rāwhiti me te Uru, tae atu ki ngā papa kōrero kohao o Haina, ngā pukapuka here miro, ngā pukatuhi hiako, me ngā pukapuka kōpaki pakari. Ka wāwāhia, ka whakaraupapatia anōtia ēnei momo hei tohu ātaahua ngāwari. Ko ngā taitara o ngā tuhinga tawhito tekau kua whakakotahitia ki te tuhituhi taiao o Haina. Ka whakamahia he pepa pāwhiri motuhake mō te pouaka koha. Mā tēnei hoahoa e āwhina ngā tāngata o ngā ahurea rerekē ki te māramatanga ki ngā pukapuka me ngā kōrero o Haina.

Te Whakamihi

Mō te A' Design Award Parahi

Ko China In The Classics Mahi Matua: Hoahoa Whakaahua Whakatairanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko China In The Classics Mahi Matua: Hoahoa Whakaahua Whakatairanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a China In The Classics Mahi Matua: Hoahoa Whakaahua Whakatairanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Inenga & Pēketanga: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Tūtohu: China, Classics, Heritage, Culture, Creativity
Hangarau Whakanao: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Wero Hoahoa: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Rangahau: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Whakaaweawe: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Roanga o te Kaupapa: The project started in 2022 in China, and is still promoted and distributed.
Rerenga Mahi: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Ngā Mema o te Rōpū: Zhou Haiwen, Che Shilong, Guo Cheng
Whakamana Whakaahua: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng