Notoginseng Pouaka Rongoā by Zhaocheng He

Notoginseng Pouaka Rongoā by Zhaocheng He is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2024

Notoginseng Pouaka Rongoā

by Zhaocheng He

Client: Wen Guan Zhuang

A' Design Award Parahi Winner in Takai Category

13,600
Verified Award Winner
Verify Award Status for #159869

View at A' Design Award Press Release Award Badge

Colors

The Design

About Notoginseng Pouaka Rongoā

Ko te Notoginseng Radix Et Rhizoma he rongoā Haina tuku iho me ngā hua whakaora tino pai. Ko te whakakotahi o ngā tohu i te takai ka hanga he āhua maunga, e whakaatu ana i te taiao tipu o te paura Panax notoginseng, e whakaatu ana hoki i tōna āhua paura. Ko te hoahoa o tēnei takai i te pango me te kikorangi ka wahia te whakaaro tawhito o te ahumahi, ka whakanui i te takai ki te tāera me te kounga. Ko te takai o te pouaka o roto ka whakaritea, ka whakakotahi hei peita whenua-āhua e kī ana i te whakaaro toi o te Rāwhiti.

The Recognition

About the A' Design Award Parahi

Ko Notoginseng Pouaka Rongoā te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Notoginseng Pouaka Rongoā he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Notoginseng Pouaka Rongoā i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Panax notoginseng is a traditional Chinese medicine. It is packaged in the form of dots to form the shape of mountains, which not only reflects the growing environment of panax notoginseng powder but also expresses its powdery form. The collision of black and blue makes the packaging full of fashion and quality sense. The packaging of the inner box is arranged and combined to form a landscape painting full of eastern artistic conception.
Dimensions & Packaging: 125mmX215mmX50mm
Tags: Health, medicine, fashion, artistic conception, powder
Production Technology: This outer box is made of tinplate with relief on top. The combination of matte and varnish gives a delicate feeling. There are four small boxes inside made of environmentally friendly paper.
Design Challenge: Most similar products in the market are mainly packaged in red and green, and we use black and blue to design this packaging, breaking the traditional understanding of the industry.
Research: Panax notoginseng is a traditional Chinese medicine. It has a very good therapeutic effect. Designing the powder form of Panax notoginseng through dots is not only a cultural inheritance and induction, but also an expression of modern aesthetics.
Inspiration: The inspiration comes from the mountains where Sanqi powder grows and the powdery form of Sanqi. The inspiration for the pattern of the sprawling mountain ranges comes from the famous ancient Chinese painting of thousands of miles of rivers and mountains.
Project Duration: The project lasts 2 month
Operation Flow: This packaging retains the characteristics of traditional Chinese medicine and enhances the brand's fashion sense through the collision of black and blue, bringing consumers a better brand impression.