Peke ki te ihirangi
Florist Wim Van Assem Whakahoutanga Tuakiri nā Rebrandt

Ko te hoahoa Florist Wim Van Assem Whakahoutanga Tuakiri nā Rebrandt he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.


ParahiWhakairoiro· 2024

Florist Wim Van Assem Whakahoutanga Tuakiri

nā Rebrandt

Kiritaki: Rebrandt®

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

49,426

Ngā Tae

Te Hoahoa

Mō Florist Wim Van Assem Whakahoutanga Tuakiri

I waihanga ngā kaihoahoa i tētahi tuakiri hou mō Wim van Assem, he kaihoko puāwai rongonui o North Holland, hei whakahōnore i tōna 40 tau. Ko te whāinga, he tuakiri hei whakarāpopoto i tāna toi puāwai auaha, korikori, kōkiri whakamua. Kei runga i ngā matapihi nui o te whare tawhito o mua te hoahoa hou, me ngā rīpene korikori e whakaata ana i te āhua kakama, wairua herekore o Van Assem.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Florist Wim Van Assem Whakahoutanga Tuakiri te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Florist Wim Van Assem Whakahoutanga Tuakiri he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Florist Wim Van Assem Whakahoutanga Tuakiri i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
Inenga & Pēketanga
4 Shopping windows 150cm by 250cm
Tūtohu
Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
Hangarau Whakanao
Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
Wero Hoahoa
It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
Rangahau
The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
Whakaaweawe
With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
Roanga o te Kaupapa
The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
Rerenga Mahi
The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
Pātene
All rights Rebrandt 2024
Ngā Mema o te Rōpū
Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing
Whakamana Whakaahua
Photography: Keesnan Dogger

Kaitautoko

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