Bits'n'Bites Mahi Matua: Pūmanawa Pūkoro by More By Us

Bits'n'Bites Mahi Matua: Pūmanawa Pūkoro by More By Us is a highly esteemed winner of the very prestigious 2024 A' Design Award Rino in Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa Competition Category.

RinoPūkoro· 2024

Bits'n'Bites Mahi Matua: Pūmanawa Pūkoro

by More By Us

Client: More By Us

A' Design Award Rino Winner in Pūkoro Category

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Verified Award Winner

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Colors

The Design

About Bits'n'Bites Mahi Matua: Pūmanawa Pūkoro

Kuputuhi Pukapuka: Ko te ingoa Bits’n’Bites e tohu ana i ngā kai iti me ngā kōrerorero hoa. He whakamaharatanga tēnei ki tētahi wā i kaha ake ai ngā taunekeneke kanohi ki te kanohi. Ka mau te tohu i te whakaranunga o te hangarau me te mahana. He tohu tēnei mō te koa o ngā kōrerorero ao tūturu i runga i te kawhe me te tiri mōhiohio ā-ipurangi. Ka whakaata i tētahi huarahi hou engari mahana, e whakapakari ana te hangarau i te hononga tangata.

The Recognition

About the A' Design Award Rino

Ko Bits'n'Bites Mahi Matua: Pūmanawa Pūkoro te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Bits'n'Bites Mahi Matua: Pūmanawa Pūkoro he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Bits'n'Bites Mahi Matua: Pūmanawa Pūkoro mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The app, initially showcased as a design agency project, now fosters authentic connections amongst business professionals, prioritising human interactions over artificial intelligence. Currently in the MVP (Minimum Viable Product) development stage, it is set to launch in five months, aiming to empower users to form meaningful connections with ease.
Dimensions & Packaging: Hybrid mobile application for iOS and Android devices.
The screen sizes are between 4 and 6,7 inch screens for iPhone and 3 to 6 inch or more for Android devices.
All icons and design elements are vectors, which allows the scale of the design to bigger screens in the future without quality loss.
Tags: UI design, Networking App, Digital Networking Platform, App Design, Business Professional Networking, Meaningful Connections
Production Technology: The design project is meant for hybrid mobile application both available for iOS and Android devices.
The team performed research and created brand identity, user journey, wireframes and high fidelity UI design.
User journey, wireframes and UI design are designed in Figma.
Design Challenge: The most challenging aspect is the imbalance between technological innovation and human-to-human interactions. Overcoming this issue necessitates addressing internal factors, such as entrenched design perspectives, and external factors, including the evolution of technology and shifting user expectations. Despite these hurdles, the continuation of the project is fuelled by a steadfast commitment to creating a platform that genuinely fosters meaningful connections in the digital era.
Research: Research Objectives: To comprehend user needs within professional networking contexts.
Methodology: The approach involves conducting interviews and carrying out usability testing.
Tools Utilised: Engagements include personal meetings and the use of prototyping software.
Participants: A broad spectrum of professionals participated in the study
Results: A pronounced desire for genuine connections is identified, alongside the limitations of current platforms.
Insights: These findings informed the design team, aiming for more meaningful interactions.
Impact: The initiative is set to enhance the networking experience, foster collaboration, and create connections of superior quality.
Inspiration: Bits’n’Bites brings to mind the simplicity of enjoying snacks and engaging in meaningful conversations, reminiscent of the times when face-to-face interactions are more common. In the digital age, the concept of Bits’n’Bites transitions to the online world, where 'bites' cleverly become bytes, highlighting the use of small, digital elements in the creative processes. The logo captures this shift towards a technological focus while retaining the essence of warmth and connection found in personal interactions over coffee. It symbolizes the blend of traditional and digital, where 'bites' now represent the exchange of information online.
The design of the app is inspired by the need to reflect the lively and dynamic nature of human connections. The objective is to translate the essence of spontaneous, in-person interactions into the app’s visual design. By choosing vibrant colors, dynamic imagery, and modern design elements, the aim is to not only capture the user’s attention but to also convey the spirit of lively discussions. These design choices are intended to foster a sense of community and engagement, reminiscent of the enriching experience of face-to-face meetings.
Project Duration: The project commenced in June 2023 in Bulgaria and is currently in progress. Being in the MVP (Minimum Viable Product) stage, its release is anticipated within the next five months.
Operation Flow: Users scan a QR code, download the Bits’n’Bites app, and create a profile. The app’s intuitive interface facilitates connecting with others, browsing profiles, following individuals from admired companies, and receiving personalised messages, updates, and meeting invitations. The design prioritises simplicity, enabling easy navigation. With a focus on genuine interactions and personalised features, the app enhances networking, fostering meaningful connections and better outcomes.
Patents: More By Us '2023
Team Members: Creative Director: Maria Burgelova
Lead Designer: Maria (Mimy) Yordanova
Senior Designer: Valeria Petrova
Designer: Vasil Tonev
Designer: Bozhidar Hadzhiev
Designer: Boris Savev
Designer: Beloslava Ivanova
Copywriter: Elisaveta Vakavchieva
Image Credits: People on images: Generated with AI by Midjourney
Mockups: Envato & Freepik
Video Sound: Envato