Ko te hoahoa Italian Pasta Brand Te Whakakiko Pāro Paseta nā Olha Takhtarova he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2024

Italian Pasta Brand Te Whakakiko Pāro Paseta

nā Olha Takhtarova

Kiritaki: SOTB and D

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

25,650

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #160328

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Italian Pasta Brand Te Whakakiko Pāro Paseta

He hoahoatanga pāro me te tuakiri ataata mō ngā momo hua paseta me ngā ranu mō te Waitohu Paseta Itāriana. He tae kāhurangi hōhonu te tūāpapa e whakakotahi ana i te katoa o te whānau hua, ā, ko ngā hue mārama o te karaka, te koera, te waiporoporo, te kākāriki me te kikorangi e wehewehe ana i ia āhua paseta i runga i te papa toa. He whakaatu koura Pantone me tētahi waitohu tā kōhao e whakaatu ana i tētahi tākuta kai e hāngai ana ki ngā tikanga tuku iho o te hanga paseta. Ka tāia ngā tohutohu tunu kai me ngā taipitopito matūkai ki runga i ia pukoro, ā, ka āwhina te tā mārama i te pānui tere. Ka whakamahia ngā rauemi āhei-hangaruatia mō te pāro.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Italian Pasta Brand Te Whakakiko Pāro Paseta te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Italian Pasta Brand Te Whakakiko Pāro Paseta he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Italian Pasta Brand Te Whakakiko Pāro Paseta i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
Inenga & Pēketanga: Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm
Tūtohu: packaging, pasta, Italy, food packaging
Hangarau Whakanao: The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
Wero Hoahoa: Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
Rangahau: The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
Whakaaweawe: The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
Roanga o te Kaupapa: Dubai, UAE the project began in September 2022 and ended in March 2023
Rerenga Mahi: Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.