Ko te hoahoa Dotline Tuakiri Umanga nā Tomohiro Kaji he kaitoa whakahirahira o te 2024 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

KouraWhakairoiro· 2024

Dotline Tuakiri Umanga

nā Tomohiro Kaji

Kiritaki: Dotline Co., Ltd.

Kaitoa o te A' Design Award Koura i te Wāhanga Whakairoiro

698,486

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #160477

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Dotline Tuakiri Umanga

I timata tenei punaha tuakiri ki te hanga i tetahi hanganga pakihi whanui me te tirohanga a te kamupene — Social Heroes hei whakaawe i te tirohanga a te kamupene ki o ratou kiritaki, kaimahi me nga kaitono, me nga tangata katoa e pa ana ki te umanga. Ka kite a Dotline i nga kaimahi katoa e haere mai ana ki te awhina i te oranga o ia ra o tetahi tangata hei toa. Ko te tohu he tohu whakairoiro o tetahi toa e whakatakoto ana i tetahi koroka me te neke whakamua i hangaia mai i nga reta, D no "dots" + L no "line." I te mea ka whakaratohia e Dotline nga waahanga pakihi e 7, ka puta nga tohu i roto i te punaha tae o nga tae e 7 e whakaata ana i ia waahanga pakihi kua patohia me te momotuhi waitohu taketake.

Te Whakamihi

Mō te A' Design Award Koura

Ko Dotline Tuakiri Umanga te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Dotline Tuakiri Umanga he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Dotline Tuakiri Umanga i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Inenga & Pēketanga: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Tūtohu: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Hangarau Whakanao: Grid system with the golden section, over ray,
multiplication
Wero Hoahoa: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Rangahau: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Whakaaweawe: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Roanga o te Kaupapa: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.