Fruit Bar Te Takohanga Matua o te Rare Kai by Olha Takhtarova

Fruit Bar Te Takohanga Matua o te Rare Kai by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2024

Fruit Bar Te Takohanga Matua o te Rare Kai

by Olha Takhtarova

Client: SOTB and D

A' Design Award Rino Winner in Takai Category

15,600

Verified Award Winner

Verify Award Status for #160663

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fruit Bar Te Takohanga Matua o te Rare Kai

He hoahoatanga takotoranga tēnei mō ngā rare kai ā-taiao. He mea hanga ngā rare mai i ngā nati, huawhenua me ngā purapura, kāore he mea tāpiri hangamana. Ko ia momo, tae atu ki te aripikoti, te piki, te paramu, te ritimana me te huawhenua-maha, kua whakaaturia i roto i tētahi pukoro e 140 kī 130 mirimita te rahi. Ko ngā tae kōwhewhe kanapa i te waiporoporo, karaka, kākāriki, kikorangi me te whero e wehe ana i ngā momo o runga i te papa toa. Ko ngā āhua whakaahua e whakakanohi ana i ia huawhenua e whakaatu ana i te hihiko me te koa. I hangaia tētahi tohu motuhake mō ia hua hei āwhina i te mōhiotanga tere me te whakawhiwhi i te tohu hokohoko ki tētahi āhua whai hoa.

The Recognition

About the A' Design Award Rino

Ko Fruit Bar Te Takohanga Matua o te Rare Kai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Fruit Bar Te Takohanga Matua o te Rare Kai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Fruit Bar Te Takohanga Matua o te Rare Kai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Dimensions & Packaging: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Tags: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Production Technology: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Design Challenge: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Research: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inspiration: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Project Duration: Poland. The project began in January 2023 and ended in June 2023
Operation Flow: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.