Ko te hoahoa Kweichow Moutai Sanhua Flying Apsaras Te Tāpaki Waipiro Baijiu nā Ying Song Brand Design Shenzhen Co., Ltd he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2024

Kweichow Moutai Sanhua Flying Apsaras Te Tāpaki Waipiro Baijiu

nā Ying Song Brand Design Shenzhen Co., Ltd

Kiritaki: Kweichow Moutai Co.,Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

34,951

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #160697

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Kweichow Moutai Sanhua Flying Apsaras Te Tāpaki Waipiro Baijiu

Ko Kweichow Moutai Sanhua Flying Apsaras he hoahoa tāpaki mō tētahi waipiro baijiu nō Haina. Ka whakamahia e te hoahoa te tohu Flying Apsaras mai i ngā peita pakitara o Dunhuang, he huānga e kitea ana hoki i te tohu hokohoko o te waitohu. He mea peita ā-ringa te āhua kia rite ki te momo toi peita pakitara onamata o Haina, ā, kua whakatakotoria ki runga i tētahi papamuri kōwhai kanapa, he tae e kitea nuitia ana i ngā peita pakitara o Dunhuang. Ka huakina te pouaka mai i te taha matau, ā, e karapoti ana ngā whakapaipai āhua-kapua paparua i te pātara kei roto. Ka huakina te pātara mai i te potae konganuku kei runga. He pepa te pouaka, ā, he uku me te konganuku te pātara.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Kweichow Moutai Sanhua Flying Apsaras Te Tāpaki Waipiro Baijiu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Kweichow Moutai Sanhua Flying Apsaras Te Tāpaki Waipiro Baijiu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Kweichow Moutai Sanhua Flying Apsaras Te Tāpaki Waipiro Baijiu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Inenga & Pēketanga: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Tūtohu: Chinese Baijiu packaging, packaging design
Hangarau Whakanao: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Wero Hoahoa: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Rangahau: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Whakaaweawe: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Roanga o te Kaupapa: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Rerenga Mahi: The box is opened from the right side, and the bottle is opened from the top metal cap
Ngā Mema o te Rōpū: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Whakamana Whakaahua: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen