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Banquet Chinese Baijiu Te Pūhera Waipiro nā Ying Song Brand Design Shenzhen Co., Ltd

Ko te hoahoa Banquet Chinese Baijiu Te Pūhera Waipiro nā Ying Song Brand Design Shenzhen Co., Ltd he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.


HiriwaTakai· 2024

Banquet Chinese Baijiu Te Pūhera Waipiro

nā Ying Song Brand Design Shenzhen Co., Ltd

Kiritaki: Guizhou Suiyuesijiu Enterprise Management Co., Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

36,268

Ngā Tae

Te Hoahoa

Mō Banquet Chinese Baijiu Te Pūhera Waipiro

Ko Banquet he hoahoa pūhera mō te baijiu Hainamana, he waipiro kua whakawaikorohia. He uku te pounamu, ā, ko tōna āhua i ahu mai i ngā oko puāwai tuku iho o Haina. Ko te tae kikorangi o te rangi e tohu ana ki ngā taonga umu Ru o te Whare Ariki o Song, ā, ko te āhua māmā noa e whai ana i ngā tikanga ātaahua o te Whare Ariki o Song. He konganuku hanumi te taupoki, ā, kei tōna pokapū te tohu tuhi Hainamana mō te hākari. Ko te rahi o te pounamu e 87 mā te 87 mā te 305 manomita, ā, ka taea te whakamahi anō. Ka tangohia te waha, ka hurihia, kia noho ai te pounamu hei oko puāwai, ā, ka noho te taupoki hei tūāpapa kakara.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Banquet Chinese Baijiu Te Pūhera Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Banquet Chinese Baijiu Te Pūhera Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Banquet Chinese Baijiu Te Pūhera Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
It's a Baijiu package from China. The name of the project is Banquet, a famous painting from the Song Dynasty that depicts scenes of people drinking and playing at night banquets. Therefore, this design applies the minimalist style of Song Dynasty aesthetics to the shape of wine bottles, and the sky blue color used in ceramic bottles also expresses this feature, which is beautiful, simple, and high-end. The designer wants to convey the elegant lifestyle of Song people to customers through this project. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Inenga & Pēketanga
A bottle / 87mm x 87mm x 305mm / ceramics, metals/
Tūtohu
Chinese Baijiu packaging, packaging design, reused
Hangarau Whakanao
We chose sky blue as the color for the ceramic vase, representing the high-end aesthetic of the Song Dynasty, and the shape of the ceramic vase also drew inspiration from the shape of traditional Chinese vases. The bottle cap is made of alloy, which can reflect the advanced texture of the project. The middle of the bottle cap has the Chinese character ‘banquet’, which is the Chinese name of the project. Use graphics to represent the project name.
Wero Hoahoa
How to reflect the aesthetic beauty, simplicity, and sophistication of the Song Dynasty in packaging. Convey to customers the feeling about ‘Real artists simplify’.
Rangahau
Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Whakaaweawe
The creativity comes from the aesthetics of the Song Dynasty in China.
Minimalism was a characteristic of Song Dynasty aesthetics.

Chinese ceramic art reached its peak in the Song Dynasty.
The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’.

Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty.
So the bottle is design to be reusable, reflect they're.
1 Remove and flip the bottle mouth to use as a vase for "flower arrangement"
2 Bottle cap making incense base

The design reflects the elegant life of Song people.
Roanga o te Kaupapa
The project started construction in Shenzhen in February 2023, was completed in December 2023, and was launched for sale in China around December 2023
Rerenga Mahi
Open the bottle cap to drink. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Ngā Mema o te Rōpū
Creative Director: Yingsong Chen
Design: Huandi Li, Zhen Bi, Wei Yang
3D: Wei Hu
Whakamana Whakaahua
Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen

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