Extra Melty Upgrade Pūnaha Tūmau: Pēke Mēneti by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2024
Extra Melty Upgrade Pūnaha Tūmau: Pēke Mēneti
A' Design Award Parahi Winner in Takai Category
Verified Award Winner
Verify Award Status for #160786The Design
About Extra Melty Upgrade Pūnaha Tūmau: Pēke Mēneti
Book Text: I huri te kapa hoahoa i te whakaaro o te rewa o te hukarere, hei tohu i ngā āhuatanga whakangahau ahotea o te hua. I tonohia kia mau tonu ngā wāhanga waitohu e mōhiotia ana pērā i te tohu EXTRA me te kape, nā reira i whakatipu ataata te kapa hoahoa i te kape hei ara reti retihukarere kia hangaia he āhuatanga e ngahau ai te tangata pakiwaituhi, e tautoko ana i te kaupapa. He mea kitea ka kaha ake te mahi a te hua i te tohu reka noa iho, engari hei retihukarere pīwari, nā tēnei i whakaoti te kōrero. Ko te whāinga, ko te wā e whakamātau ai i ngā mēneti ka puta he wheako pērā i te retihukarere ki te waha me te hinengaro hoki o ngā kaihoko.
The Recognition
About the A' Design Award Parahi
Ko Extra Melty Upgrade Pūnaha Tūmau: Pēke Mēneti te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Extra Melty Upgrade Pūnaha Tūmau: Pēke Mēneti he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Extra Melty Upgrade Pūnaha Tūmau: Pēke Mēneti i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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