Borna Sazegan Tuakiri Waitohu by Doraj Design House is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.
ParahiWhakairoiro· 2025
Borna Sazegan Tuakiri Waitohu
Client: Doraj Design House
A' Design Award Parahi Winner in Whakairoiro Category
Verified Award Winner
Verify Award Status for #160893The Design
About Borna Sazegan Tuakiri Waitohu
Ko Borna Sazegan he tuakiri waitohu i hangaia mō tētahi kamupene e hanga ana i ngā hanganga nunui. Ko te tuakiri e ahu mai ana i ngā rārangi, i whakaawe mai i ngā rārangi whakawhitiwhiti o ngā hanganga whakarewa e whakamahia ana i te hanga whare. Ka hangaia e ēnei rārangi ngā āhua kararehe, kei roto nei e kitea ana ngā taipitopito o tētahi hanganga whare. Kei ia kararehe tōna ake tikanga: ko te rhinoceros hei tohu mō te kaha me te manawaroa, ko te hōiho mō te tere, ko te tia mō te ātaahua, ā, ko te raiona te kaiārahi o te rōpū. Ko ngā tae mahana me ngā tae mātao o te kōpaki tae e whakaputa ana i te kaha ngātahi me te marino. Ka taea ēnei whakaahua kia whakamahia hei taipitopito, hei āhua whakaoti rānei.
The Recognition
About the A' Design Award Parahi
Ko Borna Sazegan Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Borna Sazegan Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Borna Sazegan Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensions & Packaging
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- Tags
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Production Technology
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Design Challenge
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Research
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiration
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Project Duration
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Operation Flow
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patents
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- Team Members
- Mohammad Roustaei, Amirhossein Paydar
- Image Credits
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