Judinstrom Beer Te Mahi Matua: Te Whakapaketanga Pia by Olha Takhtarova

Judinstrom Beer Te Mahi Matua: Te Whakapaketanga Pia by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2024

Judinstrom Beer Te Mahi Matua: Te Whakapaketanga Pia

by Olha Takhtarova

Client: SOTB and D

A' Design Award Rino Winner in Takai Category

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Verified Award Winner
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Colors

The Design

About Judinstrom Beer Te Mahi Matua: Te Whakapaketanga Pia

Kuputuhi Pukapuka: Ko Judinstrom Beer he hoahoa whakapaketanga i hangaia mō tētahi whare pia ohaoha i Montreal, Kānata. Ka whakamahia e te whakapaketanga tētahi kēne konumohau paerewa 473 ml, me tētahi tapanga e 5 mā 8 īnihi te rahi, i tāia mā te flexography. Ka whakaaturia ngā ngahau Scandinavia i roto i tētahi whakamāoritanga hou mā ngā whakaahua kiriata papatahi me tētahi momotuhi kua whai rārangi tika me ngā koki. Ko te tae kōwhiri e whakakotahi ana i te kikorangi hōhonu, ngā āhua hina me te mā. Ko te whakatakoto whakaiti e pupuri ana i te ingoa waitohu, te momo pia me te ihirangi waipiro kia mārama tonu ai te pānui, i te mea ko te putake ata kitea e tiritahitia ana e whakaae ana kia tāpirihia atu ētahi atu momo pia ki te whānuitanga.

The Recognition

About the A' Design Award Rino

Ko Judinstrom Beer Te Mahi Matua: Te Whakapaketanga Pia te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Judinstrom Beer Te Mahi Matua: Te Whakapaketanga Pia he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Judinstrom Beer Te Mahi Matua: Te Whakapaketanga Pia mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensions & Packaging: Label size 5 x 8 inches.
Tags: Beer Packaging, Scandinavian design, Label, Craft brewery
Production Technology: Standard aluminum can 473 ml, Flexography.
Design Challenge: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Research: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiration: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Project Duration: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Operation Flow: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.