Rino Whakairoiro · 2024
Inmyes Tuakiri Waitohu
by Chungsheng Chen and Jinhe Wang
- A' Design Award Rino 2024 in Whakairoiro
- CLIENT: Tainan University of Technology/Product Design Department
- Estimated Number of Design Views: 17,476
- Verification code BD46D4E62E · Verify this award
Colors
About Inmyes Tuakiri Waitohu
He tuakiri waitohu a Inmyes i hangaia mō tētahi kamupene arotahi mata mōhiti. Ka ahu mai te ingoa i te kīanga "in my eyes" me te whakaputa i te whakaaro mō te tirohanga o te ao mai i tētahi tirohanga whaiaro. Ko te reta tuatahi iti e whakaatu ana i tētahi hononga tata, whaiaro hoki ki ia kaihoko. Ko te reta M kua whakaahuahia hei tohu i tētahi rūrūnga ringa, he tohu o te whakawhirinaki i waenga i te waitohu me ana kaihoko. Ka whakamahia te waitohu ki ngā pouaka mōhiti, ngā kāri pakihi, ngā takotoranga, ngā paetukutuku me ngā pāpāho pāpori. Ka tukuna ngā tae i roto i te RGB, CMYK me te Pantone kia rite tonu ai te āhua puta noa i ngā momo pāpāho katoa.
About the A' Design Award Rino
Ko Inmyes Tuakiri Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Inmyes Tuakiri Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Inmyes Tuakiri Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
Press Kit
- Unique Properties
- The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
- Dimensions & Packaging
- Minimum height of the logo: 4 mm
- Tags
- Branding, Visual Identity, Logo Design, Lenses, Eyeglass
- Production Technology
- The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
- Design Challenge
- Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
- Research
- iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
- Inspiration
- The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
- Project Duration
- The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
- Operation Flow
- The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
- Image Credits
- Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.
