Bright Side Goods Tuakiri ā-Umanga nā Bilan Liu

Ko te hoahoa Bright Side Goods Tuakiri ā-Umanga nā Bilan Liu he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2024

Bright Side Goods Tuakiri ā-Umanga

nā Bilan Liu

Kiritaki: Bright Side Goods

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

11,991

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #161322

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Bright Side Goods Tuakiri ā-Umanga

Ka whakakotahi te hoahoa o The Bright Side Goods i te toitūtanga me te ātaahua hou-ao, e pai ana ki ngā kaihoko whai whakaaro taiao. Ka taurite i ngā uara taiao me ngā āhuatanga ātaahua o nāianei, kua whakakapua ki roto i tētahi waitohu e hono ana i te manawa me te pū B, e whiri ana ki ngā kauwhata kānapē me te rama, hei tohu i te mārie me te mārama. Ka mau i tēnei hoahoa poto te ia o te teitei pai-taiao, e haruru tonu ana ki ngā huinga tangata e whakaute ana i te toitūtanga me te kāhua.

Te Whakamihi

Mō te A' Design Award Rino

Ko Bright Side Goods Tuakiri ā-Umanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Bright Side Goods Tuakiri ā-Umanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Bright Side Goods Tuakiri ā-Umanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The design merges sustainability with modern style, appealing to eco-aware consumers. The company creates home products using recycled and upcycled materials, making it more than just a brand—it's a commitment to the environment and design. Their mission is to blend eco-responsibility with visual appeal, forming a distinct identity that lessens environmental impact while enhancing home aesthetics.
Inenga & Pēketanga: The visual identity of Bright Side Goods is designed to work well on different media, from big billboards to small phone screens. The logo can change size, being clear to read at 30mm wide for print and 60 pixels wide for digital use. The main blue color and white spaces are consistent in all uses, keeping the brand's look the same everywhere. The Proxima Nova font is used in various sizes, ensuring it’s easy to read both in print and online. Our design guidelines help make sure the logo, colors, fonts, and images stay consistent across all materials.
Tūtohu: Sustainable Design, Visual Identity, Visual Communication, Brand Identity, Eco-friendly Branding
Hangarau Whakanao: I aimed to capture the essence of Bright Side Goods, focusing on renewal, continuity, and a cozy home feeling. The logo combines a heart and the letter 'B', with integrated symbols of a sofa and lamp, representing comfort and light. These elements reflect the brand's dedication to sustainable, stylish living spaces. The heart symbolizes compassion and sustainability, while the 'B' directly represents Bright Side Goods. This logo is more than a symbol; it tells the story of the brand's commitment to enhancing homes with eco-friendly elegance and warmth.
Wero Hoahoa: The toughest part of creating the design for Bright Side Goods was finding the right balance between eco-friendliness and a modern, stylish appearance, ensuring it also resonated with market trends. I had to weigh the historical and social facets of sustainable design against contemporary aesthetics. I encountered challenges with environmental regulations and the quest for sustainable materials and methods compatible with the design.
Rangahau: I carried out surveys and studies, collecting information online and through interviews. The findings showed people prefer products that are eco-friendly and look good. This helped me create a design that matches these preferences, benefiting the business and supporting green design.
Whakaaweawe: The inspiration for Bright Side Goods' design came from blending eco-friendliness with modern style. Driven by the brand's commitment to sustainability and fashionable design, I aimed to craft a visual story that reflects these ideals. My research on sustainable design trends and what consumers like guided the creation of a design that combines environmental care with modern sophistication.
Roanga o te Kaupapa: The project commenced and concluded in 2023, earning nominations for prestigious awards, including the IDA Gold, Muse Silver Award, and NYX Gold Awards.
Rerenga Mahi: The design of Bright Side Goods ensures a smooth, unified experience across all platforms. From the first encounter on a business card to the website journey, it presents a cohesive brand image. The logo acts as a constant, guiding users through their interaction with the brand, whether online or in-store.
Whakamana Whakaahua: Illustrator Bilan Liu, 2023.