Albella Tuakiri Waitohu nā Elena Gamalova

Ko te hoahoa Albella Tuakiri Waitohu nā Elena Gamalova he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2024

Albella Tuakiri Waitohu

nā Elena Gamalova

Kiritaki: Villa Albella

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #161561

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Albella Tuakiri Waitohu

Ka hopu te tuakiri ataata o Villa Albella i te wairua o te tuku iho ahurea o Tuscany, me te awhi anō i tētahi tirohanga mō tētahi wāhi hei wāhi haumaru mō te ahurea, te hītori, me te kotahitanga, hei pūtahi hihiri o te whakaaturanga toi, te tūhuratanga tārai kai, me te kōrerorero ahurea-taha-ki-taha. Ka whakakotahi māhorahora te hoahoa i te tikanga tawhito me te ao hou. Ko te whakaurunga o ngā manga puāwai e rua he tohu i te kotahitanga i waenga i te kanorau, e pakiaka ana i tētahi hītori tōpū. I tua atu i te tiaki i te tuku iho, ka whakatipu tēnei kaupapa i te whakawhitiwhiti ahurea-taha-ki-taha whai tikanga me te whakaute, e whakaatu ana i te here ki te mārie me te whakawhanake.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Albella Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Albella Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Albella Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self.
Inenga & Pēketanga: The size may vary because there are different types of communication materials and products.
Tūtohu: visual identity, villa Albella visual identity, logo, illustration
Hangarau Whakanao: Many materials were used in the creation of the product and package.
Wero Hoahoa: The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards.
Rangahau: The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts.
Whakaaweawe: The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue.
Roanga o te Kaupapa: The project started in Riparbella in June 2023 and
was completed in Riparbella in September 2023.
Rerenga Mahi: Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella.
Pātene: Copyrights belong to Elena Gamalova, 2023
Ngā Mema o te Rōpū: Creative Director: Elena Gamalova
Designer: Elena Gamalova
Whakamana Whakaahua: Image #1: Elena Gmalova
Image #2: Elena Gamalova
Image #3: Elena Gamalova
Image #4: Elena Gamalova
Image #5: Elena Gamalova