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The Tea Has Turned Red He Pouaka Takai Koha by Yan Wu

The Tea Has Turned Red He Pouaka Takai Koha by Yan Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Takai Competition Category.


HiriwaTakai· 2025

The Tea Has Turned Red He Pouaka Takai Koha

by Yan Wu

Client: Hefei Pure Angle Brand Consultant Co., Ltd

A' Design Award Hiriwa Winner in Takai Category

Colors

The Design

About The Tea Has Turned Red He Pouaka Takai Koha

Ko Te Tī Kua Huri Whero he pouaka koha i hangaia hei takai mō te tī whero. E whai ana te pouaka i te āhua hou me te māmā o te hoahoa, ā, mā te hononga o te pango me te whero e puta ai he āhua ngāwari, whakamīharo hoki. I ahu mai ngā whakaahua kua tāia i te huringa o ngā rau mai i te kākāriki ki te whero, nō reira e whakaaturia ana ngā wāhanga o te tī whero i runga i te māramatanga me te ngāwari ki te mārama. Ko te wāhanga matua he pouaka pepa kōpiko me te hanganga pouaka waka rererangi. He mārō te hanganga ki te pēhanga, he pakari, he mauroa, he māmā ki te whakatū me te whakatuwhera, he watea hoki ki te penapena.

The Recognition

About the A' Design Award Hiriwa

Ko The Tea Has Turned Red He Pouaka Takai Koha te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko The Tea Has Turned Red He Pouaka Takai Koha he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko The Tea Has Turned Red He Pouaka Takai Koha he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a packaging gift box with the theme of “the tea has turned red”. With the black matching the red, it is simple and grand, attractive and beautiful, and has a strong visual impact. The pictures on the gift box are inspired by the process when the leaves turned red from green, which enables consumers to see the evolutionary process of the red tea, with clear vision and experience.
Inspiration
The design style of modern minimalism is adopted. The match of black and red makes the appearance more piercing, simple and stylish, catering more to the taste of the young. The pictures on the gift box are inspired by the process when the leaves turned red from green, which better displays the design theme of “the tea has turned red” and enables consumers to see clearly the evolutionary process of red tea, making the visual transmission effect clear and easy to understand.

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