Hwg Campus Lu Pūnaha Ārahi Ara nā Thomas Geissert

Ko te hoahoa Hwg Campus Lu Pūnaha Ārahi Ara nā Thomas Geissert he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2025

Hwg Campus Lu Pūnaha Ārahi Ara

nā Thomas Geissert

Kiritaki: Teamgeissert

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

13,776

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #162366

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Hwg Campus Lu Pūnaha Ārahi Ara

Ko te whāinga kia hangaia he pūnaha me tōna ake tuakiri me te auahatanga. Nō reira, he reo hoahoa mārama tō te pūnaha tohu me te pūnaha whakamōhio, ā, ka tango i ngā wāhanga hanganga o te whare hou. He kaupapa tae e whakangāwari ana i te ahunga. Ka pōhiri me te whakamōhio i ngā ākonga ki waho (wāhi tūnga waka, kāmapa), ka ārahi i a rātou ki ngā tomokanga, ki roto i ngā whare, ki ngā tari me ngā tūāpapa e hiahiatia ana. Ko te aronga nui ki te māramatanga, te wāteatanga me te mōhiotanga. I whakawhanakehia he otinga kāore e whai ana i ngā ia poto, engari he pūmau te āhua me te āhuatanga rawa.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Hwg Campus Lu Pūnaha Ārahi Ara te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Hwg Campus Lu Pūnaha Ārahi Ara he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Hwg Campus Lu Pūnaha Ārahi Ara i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Inenga & Pēketanga: Various dimensions according to the neccessities on-site
Tūtohu: modern, contemporary, reluctant, minimal, plain, timeless
Hangarau Whakanao: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Wero Hoahoa: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Rangahau: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Whakaaweawe: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Roanga o te Kaupapa: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Rerenga Mahi: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Ngā Mema o te Rōpū: Thomas Geissert
Whakamana Whakaahua: TEAMGEISSERT