Avand Mahi Matua: Ngā Kōpaki Rīhi by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award Rino in Hoahoa Takai Competition Category.
RinoTakai· 2025
Avand Mahi Matua: Ngā Kōpaki Rīhi
Client: Avand Pastry
A' Design Award Rino Winner in Takai Category
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- Verified Award Winner
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The Design
About Avand Mahi Matua: Ngā Kōpaki Rīhi
Kuputuku Pukapuka: Ko Avand tētahi rārangi kōpaki i hangaia mō tētahi waitohu rīhi tuiwhenua. Kei roto i tēnei rārangi ētahi pouaka keke e toru, tētahi pouaka pihikete me tētahi kapu pepa. Ka whakakotahitia te peita brush ā-ringa me te toi mamati kia hangaia he āhua kore here e rite ana ki tētahi mahi toi. Ko te kākāriki hōhonu me te kōura ngā tae matua o te waitohu. Ko ngā mata kua peitatia e whakaata ana i te āhua-a-ringa o te rīhi me te tiaki i whakapaua i te wā o te hanganga. Ka whakamahia he huarahi tuakiri hihiko, nā reira ka mau ngā kōpaki i ngā āhuatanga toi rerekē, kaua ko te tauira kotahi tūturu.
The Recognition
About the A' Design Award Rino
Ko Avand Mahi Matua: Ngā Kōpaki Rīhi te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Avand Mahi Matua: Ngā Kōpaki Rīhi he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Avand Mahi Matua: Ngā Kōpaki Rīhi mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
- Dimensions & Packaging
- Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc - Tags
- Packaging, Design, Pastry, Cake, Cookie,
- Production Technology
- A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production. - Design Challenge
- The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
- Research
- The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
- Inspiration
- The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer. - Project Duration
- The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
- Operation Flow
- The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
- Image Credits
- Designer: Masoud Najafi.
Strategist: Nima Saade
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