Min Shan Nong Ye Tuakiri Waitohu nā Yanjun Yang

Ko te hoahoa Min Shan Nong Ye Tuakiri Waitohu nā Yanjun Yang he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2025

Min Shan Nong Ye Tuakiri Waitohu

nā Yanjun Yang

Kiritaki: Yanjun Yang

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Min Shan Nong Ye Tuakiri Waitohu

He tuakiri waitohu i hangaia mo tetahi umanga ahuwhenua ko Min Shan Nong Ye. Ka hangaia te waitohu ki te tuhi kotahi tonu e kore e whati, e whakaatu ana i nga maunga e piko haere ana, nga ngaru wai me nga ngaru witi. He rerenga ke ano hoki te tohu o nga reta M me S, ko nga whakaputanga tuatahi o Min Shan, te rohe i puta mai ai nga hua. Ko te kakariki te tae matua e whakaatu ana i te hou me te hauora o nga hua ahuwhenua. Na te ahua ngawari me te tohu maamaa, he ngawari te whakarahi, na reira ka taea te tuakiri te whakamahi ki nga whakaaturanga matihiko me nga hua totoka.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Min Shan Nong Ye Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Min Shan Nong Ye Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Min Shan Nong Ye Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This design is formed through one-stroke shaping, subtlely capturing rolling mountains, water ripples, and wheat waves. It embodies the enterprise's dedication to the agricultural sector of Min Shan and the enterprise's down-to-earth and innovative spirit. It takes green as the main tone, which echoes fresh and healthy agricultural products, conveying the brand's commitment to providing natural, pure, and organic products.
Inenga & Pēketanga: The size flexibly varies with application scenarios.
Tūtohu: Brand design, Logo design, Brand identity, Agricultural sector, Regional characteristics, Brand spirit delivery, Color psychology
Hangarau Whakanao: Drawing inspiration from a fold mountain range from the south of Gansu province to the northwest of Sichuan province in China, this design adopts elements of "mountain" and "water", on which this agricultural enterprise relies. This logo is a variant derived from the letter M, the first letter of Min, and S, the first letter of Shan, which symbolizes agricultural products' origin is Min Shan, reflecting the enterprise's close ties with this region and emphasis on the natural bounty.
Wero Hoahoa: The main challenge of this design is to convey the brand's core concept while achieving higher recognition and more distinctive visual attraction among similar products. This design is formed through one-stroke shaping with a minimalist design aesthetic and ingenious color scheme to enjoy high recognizability and scalability in various application scenarios, facilitating effective brand communication and enhancing users' brand memory.
Rangahau: Increasing demands for healthy and organic products urge us to follow the market trend to cater to users' pursuit of healthy lifestyles. MIN SHAN NONG YE incorporates natural elements ("mountain" and "water") and pinyin initials of the product's origin, MIN SHAN, into this brand identity design, coupled with the green color scheme, conveying the brand's commitment to green and organic products.
Whakaaweawe: To enable consumers to build trust in our products quickly, we take relevant elements and color schemes of the product origin to create this design. This distinctive design is reminiscent of the enterprise's field of operation- organic and healthy agricultural products, reducing the brand's communication costs.
Roanga o te Kaupapa: The project started in June 2022 in Chengdu.
Rerenga Mahi: MIN SHAN NONG YE endows the brand with a unique visual identity through natural elements and color schemes relevant to the product's origin. This brand logo is widely applied in online digital dynamic exhibitions and offline physical products. It hugely enhances brand recognition and memory due to its simple but symbolic form, thus reducing the brand's communication costs.
Ngā Mema o te Rōpū: Yanjun Yang
Whakamana Whakaahua: Yanjun Yang