Diorse Jewerly Toa by Salva Abed is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

ParahiRoto Whare· 2025

Diorse Jewerly Toa

by Salva Abed

Client: Diorse

A' Design Award Parahi Winner in Roto Whare Category

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Verified Award Winner
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Colors

The Design

About Diorse Jewerly Toa

Ko Dirose he whare hoko hei motuhake, ā, ka hī tōna hoahoa i te whakaaweawe mai i te taiao. Ko te māpara kirīmi maori me te papa rākau e whakarahi ana i te āhua ōkiko. Ko ngā tae māwhero me te karaka e tāpiri ana i te āhuatanga whakahoahoa ki tēnei wāhi. I tētahi atu taha, ko ngā kaimahi tohu ngākau nui e hanga ana i ngā hua kounga teitei mā te tirotiro tae tūpato me te whakaāhuahanga, ka puta mai he hoahoa ātaahua, whai take hoki.

The Recognition

About the A' Design Award Parahi

Ko Diorse Jewerly Toa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Diorse Jewerly Toa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Diorse Jewerly Toa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A very luxurious yet sincere environment is designed. In fact, the combination of natural materials with the environment of the jewelry store has created a familiar and intimate environment. For instance, the warm wooden tile flooring enhances the organic feel. That immerses customers in a serene environment, and making each visit not just a shopping trip, but a journey of elegance and nature.
Dimensions & Packaging: Oval display Table: Width3120*Height7500*Depth1360
Showcase: Width790*Height620*Depth530.
Coffee Table: Width460*h400*Depth400.
Tags: Retail design, jewelry, stone, store,interior design
Production Technology: The designer has crafted both stone tables with robust metal structures, ensuring both durability and elegance. Shades equipped with remote-controlled electric engines and smart lighting, allowing for customizable ambiance. Additionally, a cleverly hidden door discreetly separates the pantry from the main area, maintaining an organized and sleek appearance.
Design Challenge: Flawless execution of the work was one of the most important concerns. For example, placing the lace fabric between two glasses and reinstalling it in the iron frame was one of the most difficult parts of the job.
Inspiration: The design is inspired by beauty of nature. Spring blossoms, the smell of oranges, rocks and trees are the main sources of inspiration. Diamonds are extracted from the heart of the stone, so natural cream marble is used as primary materials. The flooring, is crafted from natural wood, further enhances the organic essence of the space. Pink and orange touches are added to make the space more joyful and friendly.
Project Duration: The project started in December 2023 in Tehran, finished in April 2024
Operation Flow: Methodically the design process emerged, with dedicated craftsmen and experts at different companies spending a lot of time building each object. The quality of every single color was examined at a pretty high level of accuracy in order to produce the flawless shade of color. The whole project was visually consistent with several iterations of modeling were to allow for alterations, which resulted in better shape and further utility.
Image Credits: Vings Studio, Shervin Bashari