Ko te hoahoa Iced Hop Gin Takai nā Michael Held he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2025

Iced Hop Gin Takai

nā Michael Held

Kiritaki: Michael Held

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #163667

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Iced Hop Gin Takai

Ko te reka o te gin, i hangaia mā te whakauru i te hopa me te miniti pepa, ka whakaaturia i roto i tōna tuakiri tirohanga. Ko te kōpū hopa tio i te taha o te ruru mātātaki e hopu ana i te mauri mārangaranga, mātao o te inu. Ko te tino nui o te miniti ka whakaaturia i roto i te takai waho mā ngā tae puru me ngā puāwai tio whakapaipai. Ka haere tonu tēnei kaupapa mātao, mārama i roto i te pounamu tio, kei reira he tapanga konganuku e whakanui ana i te āhua tio. Ko ngā tauira hukapapa māmā me ngā tohu hukarere kua whakanōhia ki runga i te mata, e whakakaha ana i te kaupapa mārangaranga. E tautoko ana ia waehanga i te āhua whakahōhonu o te gin.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Iced Hop Gin Takai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Iced Hop Gin Takai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Iced Hop Gin Takai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Inenga & Pēketanga: 72 mm x 72 mm x 193 mm
Tūtohu: Gin, Infused, iced, owl, hop,
Hangarau Whakanao: In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
Wero Hoahoa: At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
Rangahau: Not applicable
Whakaaweawe: The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Roanga o te Kaupapa: The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
Rerenga Mahi: The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Ngā Mema o te Rōpū: Michael Held
Whakamana Whakaahua: Images: Photographer tm studios visuelle medien GmbH, 2024.