Piernas Largas Mahi Matua: Te Whakakopaki Waina nā Ian Wallace

Ko te hoahoa Piernas Largas Mahi Matua: Te Whakakopaki Waina nā Ian Wallace he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2025

Piernas Largas Mahi Matua: Te Whakakopaki Waina

nā Ian Wallace

Kiritaki: Piernas Largas

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

12,883

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #163685

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Piernas Largas Mahi Matua: Te Whakakopaki Waina

Kuputuhi Pukapuka: Ko Piernas Largas he hoahoatanga whakakopaki mō ngā momo waina e whā. Kei ia pounamu tōna ake ingoa, ariā, me te whakaahua, i whakaarohia mai i ngā āhuatanga me ngā wā e mōhiotia ana e ngā rangatahi o Chile. Ko te whāinga o ngā whakaahua tae kikorangi he whakaoho kōrerorero, kia noho ai te pounamu hei pūtake mō ngā hui pāpori. Ka mau ia pounamu karāhe i te 750 ml, e 300 mm te teitei, ā, e 710 g te taumaha. Ka whakamahia te toi ma te kope wera-kōpiri e ū tonu ai ahakoa te whakamātaotanga. Ko te whāinga kia tukuna he huarahi ngahau hei whakakapi mō te whakaaturanga waina tuku iho.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Piernas Largas Mahi Matua: Te Whakakopaki Waina te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Piernas Largas Mahi Matua: Te Whakakopaki Waina he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Piernas Largas Mahi Matua: Te Whakakopaki Waina i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Inenga & Pēketanga: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Tūtohu: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
Hangarau Whakanao: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Wero Hoahoa: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Rangahau: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Whakaaweawe: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Roanga o te Kaupapa: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Rerenga Mahi: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Ngā Mema o te Rōpū: Freelance Designer: Ian Wallace
Whakamana Whakaahua: Images: Ian Wallace