Good Life by Gina Whakapaipai by Antonia Skaraki

Good Life by Gina Whakapaipai by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2025

Good Life by Gina Whakapaipai

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #163790

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Colors

The Design

About Good Life by Gina Whakapaipai

Ka whakaatu te takai o te Hirum i te whakakotahitanga pai o te taiao me te pūtaiao, ka tohua e te tohu pūkōmika Kariki mō te tote, e tohu ana i te whakapai. Mā te ihirangi taiao whakamīharo, ka whakaata te hoahoa i te māhorahora o te hua me tōna hononga ki te whenua. I ahurea mai i te oranga o te rā me ngā tae o te hirum anō, ka wheera te tohu i tētahi porohita whakaihiihi o te mārama, e tohu ana i te rā, te kanohi, me te whenua. Ka whakaatuhia e te takai te whakaaro Kariki whānui, ka whakakotahi i ngā āhuatanga mai i ngā kākano, ngā puāwai, ngā pakiaka, me ngā hua, ka kawe i te tino o te whakarereke me te hihiri o te ora.

The Recognition

About the A' Design Award Parahi

Ko Good Life by Gina Whakapaipai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Good Life by Gina Whakapaipai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Good Life by Gina Whakapaipai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "The Serum" pack is a fusion of nature and science, represented by the alchemical symbol "Θ" for salt, which signifies purification. Its 99.69% natural content is reflected in the design’s purity and simplicity, while the pack itself is 100% recyclable, emphasizing sustainability. The radiant circular logo symbolizes the sun, face, and earth, uniquely capturing the holistic Greek philosophy. This design emphasizes transformation, linking the elements of nature with modern skincare innovation.
Dimensions & Packaging: Box dimensions, 66mm x 42mm x 152mm
Tags: Serum, cosmetics, life, glass, case, sustainable.
Production Technology: The design of "The Serum" packaging was crafted using a combination of sustainable materials, including recycled paper and biodegradable plastics, ensuring environmental responsibility. We employed digital prototyping to visualize concepts rapidly and utilized 3D printing for physical models, allowing us to assess ergonomics and aesthetics effectively. Techniques such as user-centered design and iterative testing guided our process, incorporating valuable feedback from focus groups. This methodology ensured that every element, from the vial to the box, harmonized in both functionality and visual appeal, enhancing user experience while minimizing ecological impact.
Design Challenge: The hardest part of this design activity was balancing aesthetics with functionality and sustainability. While we aimed to create an elegant and visually striking package for "The Serum," we also faced challenges in selecting eco-friendly materials that could protect the serum effectively. Additionally, ensuring that the design resonated with target users while meeting their practical needs required extensive iterations and feedback. Striking this balance between beauty, usability, and environmental responsibility was a complex process that demanded careful consideration and creative problem-solving.
Research: The packaging design for "The Serum" reflects a comprehensive design research process dedicated to enhancing user experience. We conducted qualitative research to understand consumer perceptions and needs regarding skincare products. The aim was to create a packaging solution that is both visually appealing and functional.
We employed user interviews, competitive analysis, and focus groups to gather diverse perspectives. Techniques included surveys, prototyping, and usability testing; tools like Adobe Photoshop and Adobe Illustrator were utilized for design mock-ups. Our target participants included skincare enthusiasts and industry professionals. The research revealed preferences for sustainable materials and elegant aesthetics. We discovered that packaging significantly influences purchasing decisions, prompting a design that merges luxury with eco-friendliness.
This approach not only elevates The Serum's market position but also promotes sustainable practices in the beauty industry, showcasing the vital link between thoughtful design and positive societal impact.
Inspiration: The inspiration is drawn by the holistic Greek philosophy around nature, the healing power of the sun and the perfect balance of the circle.
Project Duration: The project started in August 2022 in Athens and finished in May 2023 in Athens
Operation Flow: The user opens the pack as if it is a coffee table book. The book of knowledge. The product is being discovered in layers. Inside a special pocket there is a small card with a spiritual quote.
Image Credits: Image #1 : Photographer Andreas Deskas, Optional Image #1 Photographer Andreas Deskas, Optional Image #2 Photographer Andreas Deskas, Optional Image #3 Photographer Andreas Deskas.